4 Best Tried and True Japanese and Korean Cushion Foundations in 2023 (IOPE, Missha, and More)

What does it take to have beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface-level: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid—high-end and drugstore—is prized because it’s both versatile and hydrating.So in order to tap into those beauty secrets, we ordered the 10 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme), including products from Shiseido, THREE, and IPSA, and tested them all. We also consulted with an expert who looked for the following:CoverageDurabilityFeelThis is how we tested and found the most exceptional Japanese liquid foundations.

Japanese powder foundations are highly functional products that help create a refined look, evening out the skin, and create a great base for your makeup. While Japanese foundations previously were mostly known for their matte finishes, recently, many brands have been releasing products with on-trend dewy finishes, which are also great for those with dry skin. However, there are a few key things to consider when it comes to Japanese powder foundations, such as how much coverage it provides, how durable it is, and how it feels to use. Moreover, with a plethora of drugstore brands such as Kanebo, Brilliage, and Orbis, and high-end makeup brands such as Albion, IPSA, and POLA, it can be difficult to know which one to choose.To figure out the best Japanese powder foundation, we gathered the best-selling products on e-commerce sites popular in Japan, such as Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.We tested each powder foundation for the following three points:Coverage Smudge resistance Feel We'll also introduce some tips for selecting a powder foundation and how to apply it in our buying guide after the products. Keep reading to find out more!

With so many products that can flare up your skin, or even lead to acne breakouts, finding a foundation that doesn't irritate your skin can be challenging if you have sensitive skin. On top of that, it's important to protect your skin from UV rays, which is a major cause of irritation for many. However, searching for a foundation specifically for sensitive skin that can still provide good, durable coverage can be like searching for a needle in a haystack.Japanese foundations for sensitive skin not only work wonders as a foundation, providing a dewy, moist look or a matte, clean finish, as well as keep your skin moisturized and protected from the elements. However, with so many brands to choose from, such as ACRO, Shiseido's d-Program, and ETVOS, to name a few, and different types of foundation to choose from, such as liquid, cream, or powder, it can be pretty difficult to know what to look for.To figure this out, we gathered the 13 best-selling Japanese foundations from e-commerce sites popular in Japan, such as Amazon, Rakuten, and Yahoo! Shopping, and tested them all.We then ranked the 10 best products based on our test results and put what we learned into a buying guide to help you choose the best Japanese foundation for sensitive skin in 2022.

Beyond just looking good, we all want our skin to actually be good—naturally healthy and free of blemishes—so it makes sense that BB cream, which is makeup and skincare in one convenient package, has taken the world by storm. And in Japan, there are a ton of great brands, like Chifure, MAQuillAGE, Maikohan, Orbis, and a lot of different formulations.You might be wondering which BB creams are actually popular and which work. In order to answer that question, we ordered the 26 most popular tubes of BB cream from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all.We tested each BB cream for the following:FinishSmudge resistanceMoisture retentionFeelWe then rated and ranked all the products and narrowed down our top 10 list for Japanese BB creams available online. Keep on reading to find out which products made our list and learn how we tested each product!Updated: March 22, 2022

Are you looking for a serum that can add plenty of moisture your skin? Do you want something that can help minimize signs of aging, like sagging skin and wrinkles? Do you want your skin to regulate sebum production better? Vitamin C serums are popular in Japan for their skin firming, beautifying, and moisturizing effects. Additionally, they can help minimize dark spots and prevent excess melanin production. In Japan, where having bright, moisturized, and plump skin is most sought after, there isn't a shortage of vitamin C serums available on the market.When it comes to ingredients, ascorbic acid is known as the purest form of vitamin C as a serum. However, other kinds stabilize this pure form to make them water-soluble, oil-soluble, or long-acting to make them a safe skincare item to use daily. Still, even if you know what kind of vitamin C you're looking for, there is an abundance of brands like Fujifilm, Dr. Ci:Labo, and Rohto, to name a few, all with different concentrations and formulas that address different skin concerns, making it difficult to know where to begin looking.To help you find the best vitamin C serum for you, we gathered the 52 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten Ichiba, Yahoo! Shopping, @cosme SHOPPING, and tested them all.Then, based on our tests, we chose and ranked the 10 best Japanese vitamin C serums available online. Alongside information regarding the effectiveness of each serum, we also included information about each product's acne and spot care abilities and compatibilities with skin sensitivity and sun exposure. To learn about all of this, read our handy buying guide. 

Humidity, excessive heat exposure, and dehydration are a few main reasons behind frizzy hair. If you're struggling to get rid of your unruly flyaways, give an anti-frizz serum a try! Usually, this kind of serum often includes smoothing silicones and moisturizing oils to hydrate, restore, and protect your hair. But keep in mind that different formulas are best suited for different hair types. To help you with your search, we've compiled a list of the 9 products that are highly rated by reviewers and proven to effectively tame frizz and created a helpful buying guide reviewed by a licensed cosmetologist. Bain De Terre's Recovery Complex Anti-Frizz Shine Serum stole the top place of our list, as it integrates nourishing oils such as argan oil and monoi oil to deeply hydrate and smooth out the hair. For more options, read on! 

Are you looking for a way to exfoliate your skin while also nourishing it? Have you considered a salt scrub? Salt scrubs are great for exfoliating and nourishing your skin. That's why we took it upon ourselves to look for the best salt scrubs out there for your exfoliation needs.Figuring out which type of salt scrub is right for you doesn't have to be hard. Knowing the benefits of different kinds of salt is the first step in finding the ideal salt scrub for you. That's why we've researched all the different types of salt scrubs to help you know which one you can benefit the most from. Our top pick for a salt scrub is Lush's Ocean Salt for its hydrating properties. It also has a citrusy scent to help you feel more energized. To see more of our top salt scrubs, scroll down to learn more!

Got dry, chapped skin? Take care of your skin with a face wash formulated particularly for dry skin! Besides containing ingredients with strong cleansing power, it is packed with tons of moisturizers to keep your skin hydrated. Say bye to all the impurities and hello to your new fresh look! After combing through multiple products online, L'Oreal Paris' Men Expert Hydra Energetic Extreme Cleanser stood out the most in our list of favorites. Formulated with charcoal, it can drive out all of the daily grime from your skin and unclog your pores. The addition of glycerin further helps moisturize your skin, so you'll feel hydrated in no time! Curious to know what other products made the cut in our top 10 list? Keep reading! We also compiled a buying guide at the end to give you some tips for choosing the right product for yourself. 

Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!

Makeup brushes are one of the most important makeup accessories out there. There are hundreds to choose from, but we often end up using a single brush for everything. However, a good bronzer brush can really bring out the best in your makeup look and give you a healthy, sun-kissed glow. The right bronzing brush can really make a difference for a perfect finish.In our list, you'll find researched and ranked bronzer brushes for your convenience! The Real Techniques Sculpting Brush took the number one place, delivering a seamless, bronzed finish. We also included a buying guide checked by a makeup artist to help you choose one that is soft and gentle on your skin and picks up most of the product when you buff in around large portions of your face.