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  4. 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More)
  • 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More) 1
  • 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More) 2
  • 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More) 3
  • 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More) 4
  • 9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More) 5

9 Best Tried and True Packs of Japanese Mayo in 2023 (Kewpie, Ajinomoto, and More)

If you've ever tried Japanese mayonnaise, you'll have noticed that the taste is noticeably different. It's a little sweeter, perhaps thinner in consistency, and slightly off-white compared to American mayo. This is because it's made a little differently, most notably with a dose of MSG. 

This recipe has earned Japanese mayo a strong following, with some people even preferring the Japanese version over the typical Hellman's or Kraft. That’s why we ordered the 9 most popular packs of mayo off Japan’s e-commerce giants, tested then, and invited three certified seasoning sommeliers and asked them to taste each product. The three experts then compared the following:


  1. Acidity
  2. Savoriness
  3. Sweetness
  4. Creaminess
  5. Compatibility With Other Foods
Last updated 06/15/2023
Megumi Yoshida
Expert
Food and Wine Expert
Megumi Yoshida

Megumi is a certified wine and Japanese sake expert as well as is a vegetable sommelier, seasoning sommelier, vegetable and fruit beauty advisor, junior food education meister, food coach, IFA olive specialist, and Edo Tokyo vegetable concierge. She wears many hats, crafting and publishing family-oriented recipes, writing columns, teaching at a cultural center, running the Aomori Vegetable Marché, and making radio appearances.

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Etsuko Makino
Expert
Seasoning Sommelier, Vegetable Sommelier Pro
Etsuko Makino

She uses her knowledge as a vegetable sommelier pro and seasoning sommelier to develop new recipes and products, introducing the charm and flavor of fruits and vegetables to all generations. She's very active, making appearances on on NHK Radio's "Saitamazu" and Television Saitama's "Machikomi."

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Takayo Ishikawa
Expert
Vegetable Sommelier, Seasoning Sommelier Pro
Takayo Ishikawa

She's a food expert that's a certified vegetable sommelier and seasoning sommelier pro. You may see her at workshops or nutrition lectures, elucidating the relationship between housewives and seasonings. She's also well-versed in kitchen appliances and oversees the development of various condiment-related items. And to top off her wide-ranging lists of accomplishments, she also helps craft recipes for condiment brands and pens food columns.

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Table of Contents

How to Choose a Pack of Japanese Mayo

Mayonnaise isn't something you regularly think deeply about when you go out to shop for it. Usually, you probably stick with your childhood favorite. But there are plenty of brands out there with varied flavor profiles and ingredients, so let’s talk about how they're different.

① Check the Recipe for Whole Eggs or Egg Yolk Only

Check the Recipe for Whole Eggs or Egg Yolk Only

Eggs are usually always a main ingredient of mayonnaise. But it’s important to pay attention to whether the recipe uses whole eggs (whites and all) or just the yolk.


For reference, most American brands of mayo are made using the whole egg. Since the whites are included, the mayo itself is paler in color and lighter in flavor. 


On the other hand, representative Japanese brands, like Kewpie, only use the yolk, which makes the mayo taste deeper and richer. Both kinds of mayo have their uses.


If you’re planning on drizzling mayo over food that’s already rich and flavorful, then we recommend the lighter whole-egg mayo; if you’re looking for a vegetable dip or bread spread, then go for the rich yolk-only mayo.


Also, keep in mind that egg allergies don’t mean you have to renounce mayo forever. You can always find mayo that uses soy alternatives, and they don't taste bad at all.

② See What Additives are Included and Where It Was Made

See What Additives are Included and Where It Was Made

When dealing with Japanese mayonnaises, you'll first want to check where it's been made. Japan subjects its food to rigorous quality inspections, so if you’re searching for high-quality, authentic Japanese mayo, look for that “made in Japan“ label.


After checking the country of origin, you'll want to go back to the food label. No food is supposed to be bad for you, but if you’re worried about as of yet unknown effects of chemical processing cropping up in the future, then check the ingredients list to make sure there are no artificial ingredients


As a note, some amino acids found in Japanese mayo are synthesized in labs and thus qualify as artificial additives.


You can also look for GMO-free foods–some products even will go so far as to guarantee that the chickens who laid the eggs were not fed genetically modified corn. 

Just keep in mind that 90% of scientists agree that GMOs are safe to eat, but again, because it’s near impossible to definitively prove a food is safe, you can choose to avoid them if you wish.

③ Take a Look at the Amount of Calories and Sodium

Take a Look at the Amount of Calories and Sodium
If you’re on a diet, you could also try low-calorie mayo. As more people are watching their waistlines, more companies are producing mayo that cuts back on the calories without cutting back on flavor. If you’re watching your blood pressure, there are also low-sodium or sodium-free options.


If you're watching calories, note that normal whole-egg mayonnaise contains about 700 calories per 100 gram serving; the yolk-only kind contains about 670 calories per 100 grams. 


Converting it to tablespoons, one tablespoon is about 14 grams, so whole-egg mayo comes out to about 98 calories per one tablespoon serving, whereas yolk-only mayo comes out to about 94.

Mayo is naturally pretty low in sugar; however, some low-calorie or low-sodium mayo brands will sneak sweeteners into their recipes in order to make up for the loss of flavor. So, if you’re really worried about your health, read not just the label but also the full ingredients list.

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9 Best Packs of Japanese Mayo

Here, we'll introduce the nine best packs of mayo available online. They were ranked by how well they did on our tests.
Products
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Key features
1

Yodoran Hikari

Super Rich Mayonnaise

Yodoran Hikari Super Rich Mayonnaise 1枚目

The Addition of Premium Eggs Makes This Mayo Rich and Creamy

2

Kewpie

Mayonnaise

Kewpie Mayonnaise 1枚目

Can Balance Any Dish and Still Tastes Great

3

Ajinomoto

Pure Select Mayonnaise

Ajinomoto Pure Select Mayonnaise 1枚目

Quite Creamy but Keeps Acidity, Saltiness, and Sweetness Balanced

4

JFDA Plus

Mayonnaise Type 50

JFDA Plus Mayonnaise Type 50 1枚目

Strong Acidity, Followed by a Mellow Sweetness

5

Kewpie

Flaxseed Oil Mayonnaise

Kewpie Flaxseed Oil Mayonnaise 1枚目

Versatile and Doesn’t Give up Flavor Despite the Oil Base

6

Kewpie

Pro Use Mayonnaise Mild

Kewpie Pro Use Mayonnaise Mild 1枚目

A Standard Mayonnaise With Mild Flavors and a Creamy Texture

7

Sokensha

Fertilized Egg Mayonnaise

Sokensha Fertilized Egg Mayonnaise 1枚目

A Rather Viscous Mayo With Rich, Eggy Notes

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No.1

Yodoran HikariSuper Rich Mayonnaise3 pack

Super Rich Mayonnaise Image 1
Source:amazon.co.jp
Reference price
$20.80

The Addition of Premium Eggs Makes This Mayo Rich and Creamy

Yodoran Hikaru is a popular line of premium eggs–they’re richer than normal eggs to the point that some people can even taste an egg and tell that it’s not Yodoran. And this mayo was made from the yolks of those eggs, so it tasted both lush and dense.

It balanced out its egginess with just the right amount of acidity and savoriness, ensuring this condiment would taste great with anything. Yet, it still maintained that mellow creaminess we associate with only the best of mayo. 

You could use this as a dip, or you could use this in cooking; it was a well-rounded product mayonnaise fanatics will love.

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No.2

Can Balance Any Dish and Still Tastes Great

Take just one bite of this, and a pleasant sourness washes through your mouth. The strong acidity and mellow savoriness was more than a match for the juiciness of fresh vegetables.

Of course, it wasn’t so sour that it was overwhelming; when paired with other foods, the flavors were well-balanced. We could also taste the richness characteristic of yolk-only mayo. 

It was, however, more light than creamy. Finally, there was also a hint of sweetness that slowly unfurled–it was a flavor we don’t think we’ll ever get sick of.

No.3

AjinomotoPure Select Mayonnaise

Quite Creamy but Keeps Acidity, Saltiness, and Sweetness Balanced

The savory and sour flavor profiles and the smooth, creamy texture helped this mayo pair well with most anything. It was reliable.

The mayo was quite oily, but that may also be why it was also so rich. As a whole, the product was well-balanced, both in taste and texture. As a condiment, it didn’t come off too strong, adding just the right amount of flavor of our food. Just try not to overeat it.
No.4

JFDA PlusMayonnaise Type 50

Strong Acidity, Followed by a Mellow Sweetness

This was quite sour; in addition, it used about half the amount of oil found in typical mayonnaise, which made it less creamy. Overall, it was a bit similar to dressing.

The sweetness was apparent from the first bite, so this mayonnaise might taste better on richer foods like meat and fries, rather than on veggies.
No.5

KewpieFlaxseed Oil Mayonnaise

Flaxseed Oil Mayonnaise Image 1
Source:amazon.co.jp
Reference price
$5.83

Versatile and Doesn’t Give up Flavor Despite the Oil Base

Kewpie used high-quality flaxseed oil in this product, which gave the mayo a smooth texture and rich flavor. Flaxseed oil isn’t often used in mayo, and it actually made it taste and feel like salad dressing. 

The addition of the oil was pleasant though, and we thought it actually made the condiment more versatile. So it’s as worth buying for the flavor as it is for the purported health benefits of α-Linolenic acid. Kewpie recommends this product to those suffering from high blood pressure.

No.6

KewpiePro Use Mayonnaise Mild

Pro Use Mayonnaise Mild Image 1
Source:amazon.co.jp
Reference price
$7.37

A Standard Mayonnaise With Mild Flavors and a Creamy Texture

Sour, salty, and sweet elements were indeed all mild in Kewpie's Pro Use Mayonnaise Mild. However, there was nothing in particular that stood out to us; it was just a very average mayonnaise.

Because all the flavors were a bit weak, the mayo just felt really creamy, and its natural sweetness was more noticeable.
No.7

SokenshaFertilized Egg Mayonnaise

Fertilized Egg Mayonnaise Image 1
Source:amazon.co.jp
Reference price
$4.18

A Rather Viscous Mayo With Rich, Eggy Notes

This mayo was made from fertilized eggs laid by chickens raised on the high fields of Oita prefecture. Only the yolks were used, which resulted in a very rich and strong flavor.

The texture itself was quite viscous, so this mayo may come off as too much for some.

How We Tested the Japanese Mayonnaises

How We Tested the Japanese Mayonnaises

We gathered 9 popular Japanese packs of mayonnaise from various e-commerce sites and tested them for their acidity, savoriness, sweetness, creaminess, and compatibility with other foods.


Finally, we looked at how all the elements worked together and gave each mayo an overall score.

Test ① Acidity

Test ① Acidity
Vinegar’s a must-have ingredient in all mayo–and that holds true in Japan as well, where mayonnaise tends to be tangier.


So we asked our experts to try all the mayonnaise and tell us if it had just the right amount of acidity. We then graded all the products on a five-step scale from 1.0 to 5.0.

We Preferred Mayo to Be Sour

We Preferred Mayo to Be Sour

As most people probably don't eat mayonnaise by itself, we needed the mayo to be sour enough to preserve its flavor even when combined with other foods. In addition, sourness helped whet the appetite. So we were partial towards mayo that was more acidic.

Takayo Ishikawa
Vegetable Sommelier, Seasoning Sommelier ProTakayo Ishikawa
Dense flavors and a tangy aftertaste—they're what makes mayo feel rich.

Test ② Savoriness

Test ② Savoriness

The next defining flavor of mayonnaise is salt. You can’t have mayo that isn’t at least somewhat savory.


Our experts tested the mayo to determine which added just the right amount of saltiness to food. We then graded each product on a five-step scale from 1.0 to 5.0.

We Liked Mayonnaise to Be Salty to Balance Out the Acidity

We Liked Mayonnaise to Be Salty to Balance Out the Acidity

After testing all the mayonnaises, the more savory ones were judged to be better paired with vegetables.


Mayo is often used with foods with a lot of water in them, in veggie dips, for example, or salad dressings or sandwich spreads. Therefore, it’s important that both the salty and sour elements be strong and well-balanced so that the flavor of the mayonnaise isn’t lost among all the other foods.

Etsuko Makino
Seasoning Sommelier, Vegetable Sommelier ProEtsuko Makino
When paired with food, the best-tasting mayo still comes through as a bit sour and has a savoriness that balances well with other ingredients.

Test ③ Sweetness

Test ③ Sweetness

The last ingredient that is important in mayonnaise and actually enhances the flavor of it is sugar.


Our experts tried all the mayo to find the ideal level of sweetness. We then graded all the products on a five-step scale from 1.0 to 5.0.

Mayo That Wasn’t as Sweet Complemented More Foods

Mayo That Wasn’t as Sweet Complemented More Foods
This holds true for most seasonings, but mayo that had a more subtle sweetness tasted better. Mayo that was too sweet tended to clash with certain flavors–it was still a good mayo, but it wasn’t compatible with as many foods.


So, to sum up, mayo with a stronger acidity and savoriness that’s well-matched to the other flavors in your dish–but with a subdued sweetness–were judged to be most delicious.

Megumi Yoshida
Food and Wine ExpertMegumi Yoshida
Most of the mayo I found delicious tamped down on sweetness. When I did like a sweeter mayonnaise, the sweetness was balanced out by the vinegar and salt—a bit similar in flavor to sushi vinegar, actually.

Test ④ Creaminess

Test ④ Creaminess

To get a really creamy mayonnaise, you need the perfect combination of eggs and oil.


We had our experts try all the mayo to find the smoothest and creamiest ones. We then graded all the products on a five-step scale from 1.0 to 5.0.

Creamy Mayo Best Brings Out That Rich, Eggy Flavor

Creamy Mayo Best Brings Out That Rich, Eggy Flavor
The perfect creamy mayo had just enough oil in it to give it the slick feel of butter and brought out the dense richness of eggs.


The mayo should be neither too thin nor too thick; it should feel just a bit oily without feeling greasy and be lush and dense without feeling like tar. When it was eggy enough, it also reminded us of a whip, which made it all the more delicious as a dip, spread, or topping.

Takayo Ishikawa
Vegetable Sommelier, Seasoning Sommelier ProTakayo Ishikawa
Of course, a lot depends on the quality of the oil they're using. However, creamy mayo has just enough oils in it to make it melt in your mouth and it has a characteristic richness.

Test ⑤ Compatibility With Other Foods

Test ⑤ Compatibility With Other Foods
Good mayo must have the ability to make anything taste better. That’s why the last thing we checked for was food compatibility.


For this test, we paired our mayo with cucumbers–a staple in many salads–and served it to our experts. They then shared their impressions, and we graded each product on a five-step scale from 1.0 to 5.0.

Mayos Great for Dips and Spreads Are Different From Ones Good for Cooking

Mayos Great for Dips and Spreads Are Different From Ones Good for Cooking
Mayo with acidity, savoriness, and creaminess were great when paired with salads or spread over bread. But they weren’t suited for cooking.


Basically, if the mayo itself had a dense, savory flavor, then it was great as is, whether you wanted to dip foods in it or drizzle it over things; however, if it was a sweeter mayonnaise with only a hint of sourness, then it was better used for cooking.

Etsuko Makino
Seasoning Sommelier, Vegetable Sommelier ProEtsuko Makino

Sour mayonnaise goes well with raw vegetables. Even mayo that doesn't have salt in it—depending on what kind of food you pair it with, you can draw out sweetness and umami.

When Does Mayonnaise Expire?

When Does Mayonnaise Expire?
The following is how long you can expect mayo to last, according to Kewpie’s official site:


Basically, it doesn’t matter when the mayo expires; as soon as you’ve opened it, make sure you store it properly and finish it up as soon as possible.


If it looks like you won’t be able to finish within the time limit, then try getting creative. Make a mayo-based dressing, or use it as a cooking oil - after all, mayo’s a versatile condiment and with a bit of effort, you can ensure that none of it goes to waste.

More Japanese Condiments to Spice Up Your Food

If you're wanting to try something new with Asian-inspired flavors, then you might be willing to experiment with Japanese ingredients, such as wasabi, sushi vinegar, or soy sauce. If you need help picking out the best one, check out one of our articles below!

Introducing the Experts Who Lent Us Their Knowledge

Introducing the Experts Who Lent Us Their Knowledge

{Left: Etsuko Makino}
She uses her knowledge as a vegetable sommelier pro and seasoning sommelier to develop new recipes and products, introducing the charm and flavor of fruits and vegetables to all generations. She's very active, making appearances on on NHK Radio's "Saitamazu" and Television Saitama's "Machikomi."

{Middle: Takayo Ishikawa}
She's a food expert that's a certified vegetable sommelier and seasoning sommelier pro. You may see her at workshops or nutrition lectures, elucidating the relationship between housewives and seasonings. She's also well-versed in kitchen appliances and oversees the development of various condiment-related items. And to top off her wide-ranging lists of accomplishments, she also helps craft recipes for condiment brands and pens food columns.

{Right: Megumi Yoshida}
She's a food expert that's a certified vegetable sommelier pro and seasoning sommelier. She wears many hats, crafting and publishing family-oriented recipes, writing columns, teaching at a cultural center, running the Aomori Vegetable Marché, and making radio appearances.

Top 5 Packs of Japanese Mayo

No. 1: Yodoran Hikari | Super Rich Mayonnaise | 3 pack

No. 2: Kewpie | Mayonnaise

No. 3: Ajinomoto | Pure Select Mayonnaise

No. 4: JFDA Plus | Mayonnaise Type 50

No. 5: Kewpie | Flaxseed Oil Mayonnaise

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The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

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