9 Best Tried and True Japanese Hair Dyes in 2023 (Hair Stylist-Reviewed)

Palty Coloring Milk is a cream-type hair dye, and the cream is thick and rich. Compared to previous iterations, the volume of the product was increased by 1.5-fold, allowing you to use plenty of the product.

Even naturally dark Asian hair turned bright with no unevenness. Unfortunately, after 7 washes, we found the color faded overall and increased in brightness. This is a hair dye that's best for those who like bright colored hair and want to enjoy slightly faded colors.

We liked how the feel of the hair was silky-smooth after dyeing. However, our fingers did get stuck a bit while running them through the hair, so it's best to add moisture to your hair with hair oil or milk and brush thoroughly.

Hoyu's Beautylabo Vanity Hair Color is a cream version of the Beautylabo series of products best known for its whipped foam hair dye. They have a wide range of on-trend dusty colors, making this hair dye great for those who want the latest hair color.

When applied, we found that our test hair only became slightly dyed to a dark brown. However, the same color tone lasted after washing the hair seven times, and we didn't feel like the color faded.

After use, we found that the hair became moist and smooth, with no notable dryness.

Henkel Japan's Freshlight Milky Hair Color claims to make hair shine thanks to its double-oil formula.

After dyeing our test hair, we found it became a bright brown, but it wasn't as yellow-toned as the image on the package would suggest. After washing seven times, we found that the tips of the hair became reddish while the roots became more of a greige color. While the color doesn't fade evenly, this is best for those who want to enjoy a gradient of different tones.

After dyeing, we found the hair to be lacking in smoothness. We highly recommend using a conditioner or hair mask to take care of the damage caused by this hair dye.

Hoyu's Beauteen Makeup Color comes as a unique bubbling creamy lotion. The hair dye is a creamy lotion at the beginning but over time, it eventually changes into foam after massaging it into the hair.

Hoyu claims that the dye is not as effective on dark hair, and we agree - we only saw a slight change in color. On top of that, after we washed it seven times, we found that the color we tested, Monotone Greige, became a light brown color.

We were particularly fond of the fact that after use, it made the hair smooth and soft, but no matter how many times we tried to comb it, the comb got caught near the tips. Unfortunately, it seems like damaged hair can't be fully avoided with this product, so be sure to conduct adequate haircare afterward.

Kao's Liese Foam Color can be massaged into the hair thanks to its pump-style container.

After we dyed our test hair, it became a slightly dark reddish-brown. While it's best for those who want to only slightly change the tone of their hair, if you have dark hair and want to greatly increase the brightness of it, you may find this to be lacking. The hair turned slightly yellow in color after washing it seven times, so if this isn't what you're after, be warned.

On the other hand, we found that there was minimal damage, with just the slightest tug after dyeing, but this was remedied after a few passes with a comb. However, some may not like the strong smell this hair dye has, so if you are sensitive to smells, keep this in mind.