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8 Best Tried and True Japanese Cleansing Balms in 2023 (Duo, Santa Marche, and More)

8 Best Tried and True Japanese Cleansing Balms in 2023 (Duo, Santa Marche, and More)

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing balms. We then chose the 8 most popular products and tested them.

We focused on three things: its cleansing power, its moisturizing ability, and its ingredients. We then compiled everything we learned into a buying guide about and list of the best Japanese cleansing balms available online.

Last updated 06/15/2023
Mizuha
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She's a scholar at an academic institution that researches the creation of new medicines. Besides that, she utilizes her previous work experience as a beauty product researcher and developer to review and analyze products for people with sensitive skin. She holds multiple certifications as a high-grade cosmetics ingredients specialist and concierge. Mizuha has also been using social media to further her reach by providing cosmetic ingredient ratings and surveys.

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mybest US' editing team consists of experienced members who have backgrounds in writing, editing, translation, and more. We are dedicated to researching what makes a product or service the best to users in the US in order to create top-quality articles. From skincare, to kitchen appliances, and to DIY supplies, our mission is to find the best ones for you.

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Table of Contents

What is a Cleansing Balm?

You may have clicked on this article thinking, "What exactly is a cleansing balm?" Before we get into the ranking, we thought we'd give you a run down.

Balms Can Act as Facial Massage Agents

Balms Can Act as Facial Massage Agents

Most facial balms start off pretty solid and melt into a thick and oily texture with the help of body heat. Many say they resemble cleansing oils, but we like to think of them as more similar to a lip balm or a body cream.


They blend into your skin easily, which is why a lot of cleansing balm users will use them as a facial massage agent as well as a cleansing tool. 


Many balms come in a jar-type container and include a tiny spatula to take out the product with minimal mess.

The Ingredients for Balms and Oils Can Be Similar

The Ingredients for Balms and Oils Can Be Similar

Cleansing balms are often thought to have high cleansing capabilities, and one reason for this is that they contain some of the same ingredients as cleansing oils. What sets them apart from oils is the addition of waxes and polyethylene to solidify the product.


The three main types of cleansing oils in order of effectiveness are mineral oils, beauty oils, and oils and fats. Many cleansing balms include beauty oils as their primary ingredients. They cleanse thoroughly and remove oil thoroughly, so you should follow up a cleansing balm with other skincare to retain maximum moisture.

How to Choose a Cleansing Balm

Here are five big things to look out for.

① Pick a Cleansing Balm That Suits Your Lifestyle

Pick a Cleansing Balm That Suits Your Lifestyle

Most cleansing balms come off using either of these two methods: rinsing it off with water or wiping it off with something such as a cotton pad. We'd recommend a rinse off type if you use it during your nightly bathing routine; if you're more interested in removing makeup quickly, a wipe away type would suit you better.


However, since using wipe away types incorrectly can create friction and lead to skin irritation quickly, we prefer rinse off cleansing balms for those with dry or sensitive skin


There are also types that you can rinse or wipe away, so keep your eyes peeled for a balm that suits your lifestyle.

② Balms That Don't Require Double-cleansing Save You Time and Hydration

Balms That Don't Require Double-cleansing Save You Time and Hydration

Many cleansing balms allow you to take off all of your makeup and retain moisture with just one application, which makes them great for those that don't want to spend a lot of time on skincare.


They reduce friction to your skin caused by washing and keep your skin moisturized, making them especially great for those with dry or sensitive skin.


However, if you're concerned with your skin feeling sticky or heavy post-rinse, we'd suggest trying a double wash. Leftover oil on skin can lead to acne and other blemishes, so watch your moisture and oil levels carefully to find the perfect amount of rinses for you.


By the way, balms that don't require double cleansing will often say "W洗顔不要" on the product label.

③ Choose a Balm with a Pleasing Texture

Choose a Balm with a Pleasing Texture

Some cleansing balms feel more like a lip balm while others have a sherbet-like texture. You can choose your preferred texture or match it with the current weather.


If you're going to use it as a facial massage agent, we'd recommend a balm that spreads easily over the skin; balms with small particles in them can act like a facial scrub for dirt in the pores in areas such as around your nose as well.


Since texture is difficult to test when you're shopping primarily online, we recommend reading reviews to get a better idea.

④ Don't Be Fooled by the Term "Additive-free"

Don't Be Fooled by the Term "Additive-free"

Most people are quick to assume that "additive-free" means a product is good for your skin, but that's not always the case. What's more, there may still be additives; they just haven't listed them in the "additive-free" section.


Products are considered additive-free only if they contain absolutely none of that ingredient (such as scents or dyes), so sometimes the ingredients put in place of them can irritate your skin. We recommend not being hooked by the phrase "additive-free" and instead checking which specific ingredients are non-additive.


These are some ingredients that could potentially irritate your skin:

  • Alcohol/ethanol (アルコール/エタノール)
  • Synthetic perfumes (合成香料)
  • Synthetic dyes (合成着色料)
  • Preservatives like benzoic acid and parabens (防腐剤 (安息香酸、パラベン類))


Mineral oils (鉱物油) can also dry out your skin.

Note: Not all parabens are irritating. Each maker sets its safety guidelines for each item and tests them thoroughly. Antibacterial parabens or a large quantity of parabens can potentially cause skin irritation, though, so you should exercise caution with them.

⑤ Make Sure it's Alright to Use with Your Eyelash Extensions

Make Sure it's Alright to Use with Your Eyelash Extensions

Eyelash extensions are attached to your eyelids with glue, so oils from cleansers can cause weaken the glue and cause your extensions to come off more quickly. It's safe to say that cleansing balms with a high oil content are probably not safe for eyelash extensions.


Balms that are okay for eyelash extensions will often have that written on the package. However, sometimes they specify the types of eyelash glue that they're suitable for, so it's a good idea to know what kind of glue your extensions use before purchasing a cleansing balm.

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8 Best Japanese Cleansing Balms

We picked out 8 of the most popular products and tested them for the following: how cleansing it was, how moisturizing it was, and how much good stuff was inside. Then, based on how they performed on our tests, we graded and ranked the top 15 Japanese cleansing balms available online.
Products
Image
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Key features
1

LuLuLun

Cleansing Balm

LuLuLun Cleansing Balm 1枚目

The Very Best Japanese Cleansing Balm

2

Santa Marche

Balm Cleansing

Santa Marche Balm Cleansing 1枚目

The Best Cleansing Balm for Heavy Makeup

3

Duo

The Cleansing Balm

Duo The Cleansing Balm 1枚目

The Best Cleansing Balm for Normal Skin

4

RMK

Moist Cleansing Balm

RMK Moist Cleansing Balm 1枚目

The Best Cleansing Balm with Beautifying Oils

5

Duo

The Cleansing Balm Clear

Duo The Cleansing Balm Clear 1枚目

The Most Refreshing Cleansing Balm

6

Nursery

Cleansing Balm (Yuzu)

Nursery Cleansing Balm (Yuzu) 1枚目

A Cleansing Balm with Great Pros and Some Cons

7

Kikumasamune

Kome to Hakko no Cleansing Balm

Kikumasamune Kome to Hakko no Cleansing Balm 1枚目

A Good and Citrus-scented Cleansing Balm

8

Laminaze

Moist Cleansing Balm

Laminaze Moist Cleansing Balm 1枚目

A Great Cleansing Balm for Those Seeking Moisture

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No.1

LuLuLunCleansing Balm

Cleansing Balm Image 1
Source:amazon.com
Cleansing Balm Image 2
Cleansing Balm Image 3
Reference price
$30.86

The Very Best Japanese Cleansing Balm

It's not everyday that we give a product a near-perfect score, but LuLuLun's Cleansing Balm deserves it. It's a wonderful combination of a facial cleanser and a makeup remover that feels great on our skin.


It takes off makeup with just one cleansing, and your skin feels moisturized even after washing it off. It also has a great scent, texture, and price. We'd especially recommend this product to people with dry skin.

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No.2

Santa MarcheBalm Cleansing

The Best Cleansing Balm for Heavy Makeup

If you're particularly liberal with cosmetics, this herb-scented cleansing balm will remove almost all of your makeup in one go. It's even alright to use with eyelash extensions! 


The moisturizing powers of this balm are what made it land second place in our ranking. Our skin retained a ton of moisture even after 5 minutes post-rinse. This product is like a makeup remover, face wash, pore cleanser, face massage, and face mask all in one.

No.3

The Best Cleansing Balm for Normal Skin

The Cleansing Balm by Duo has rave reviews on many sites, and we can see why. We loved how moisturizing and cleansing it was, though we did notice some clumps that took a bit of work to smooth out when applying. 


This balm has a done of plant-derived extracts that are meant to boost your skin to health, so if you have particularly sensitive skin, you may want to do a patch test before applying it all over your face. This would be an excellent skincare product for those with normal skin.

No.4

The Best Cleansing Balm with Beautifying Oils

This balm (which we've written a full review for) contains a ton of skin-beautifying ingredients like rose hip oil, olive oil, and mango seed butter that can provide much-needed moisture especially to those with dry skin.


It also takes off makeup well and has a high-class rose scent that makes us feel fancy just carrying it around. If you're searching for a balm that will do a little extra for your dry skin, put RMK Moist Cleansing Balm on your list.

No.5

DuoThe Cleansing Balm Clear

The Most Refreshing Cleansing Balm

This version of The Cleansing Balm by Duo is meant to clear pores, which gives you a refreshed feeling post-wash. It could be used for everyday or for a weekly treatment or days when you're feeling especially oily. You just need to massage the product gently into areas you're most worried about.


We also liked the fresh grapefruit scent of this balm, and we'd recommend it to those looking for some refreshment from clogged pores.

No.6

A Cleansing Balm with Great Pros and Some Cons

This cleansing balm received average scores across the board due to its even list of pros and cons. While it spreads evenly across the skin, it can create some friction; and though it can't remove heavy makeup, it leaves your skin feeling moisturized.


All of that said, it should work perfectly fine on those with light or natural makeup. We'd especially recommend this to fans of a good yuzu scent.

No.7

KikumasamuneKome to Hakko no Cleansing Balm

A Good and Citrus-scented Cleansing Balm

We honestly couldn't find anything in particular to recommend about this Kikumasamune product, but we couldn't point out anything that made it deserve a lower score, either.


The citrus scent is a bit strong, but if you like citrus then it shouldn't be an issue. If you're looking for a simple product with a nice scent, add this to your list of considerations.

No.8

A Great Cleansing Balm for Those Seeking Moisture

This cleansing balm wasn't able to remove our waterproof makeup, but it had enough cleaning power to wash off foundation and eye shadow.


This product's selling point is its amazing moisturizing capabilities; nourishing ingredients like BG and glycerin leave your skin feeling great post-rinse. If moisture is what you're after, check out this product.

How to Get the Most out of Your Cleansing Balm

Whether you're a newcomer or a veteran of the cleansing balm community, we've got some tips to share with you on using your balm in the most effective way.

Apply with Dry Hands Even if it's Okay to Use with Wet Hands

Apply with Dry Hands Even if it's Okay to Use with Wet Hands

Some cleansing balms will say it's okay to apply them with wet hands, which is surely appreciated by those who use it during their nightly bath. However, wet hands don't blend well with skin oil and clogged pores, so we recommend drying your hands before use to achieve maximum cleansing potential.


We also suggest storing your cleansing balm away from heat and moisture in order to preserve its solid texture.

Massage onto Your Makeup in a Circular Motion

Massage onto Your Makeup in a Circular Motion

Start cleansing in your T-zone (your oiliest area) and massage the balm into your skin in small circles. Picture the product gently penetrating your pores from above; a gentle hand is key. Then work the product into other areas of your face, using only the tip of your pointer finger in smaller areas like your nostrils or the corners of your eyes.


Some people think massaging your face for a long time yields maximum results, but this can actually lead to stripping away the natural oils your skin naturally produces and needs. Try to keep your facial massage time to one minute or less.

Emulsifying before Rinsing off is Okay

Emulsifying before Rinsing off is Okay

Oil turns to a whitish hue when mixed with warm or hot water; this is called emulsification. This makes the acts of blending and rinsing oil off your skin easier. Since cleansing balms are oil-based, you don't need to add anything to emulsify it; you just need to add water little by little before rinsing it off completely.

Top 5 Japanese Cleansing Balms

No. 1: LuLuLun | Cleansing Balm

No. 2: Santa Marche | Balm Cleansing

No. 3: Duo | The Cleansing Balm

No. 4: RMK | Moist Cleansing Balm

No. 5: Duo | The Cleansing Balm Clear

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The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

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