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Japanese Foundations For Sensitive Skin

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10 Best Tried and True Japanese Foundations for Sensitive Skin in 2023 (Hair and Makeup Artist-Reviewed)

With so many products that can flare up your skin, or even lead to acne breakouts, finding a foundation that doesn't irritate your skin can be challenging if you have sensitive skin. On top of that, it's important to protect your skin from UV rays, which is a major cause of irritation for many. However, searching for a foundation specifically for sensitive skin that can still provide good, durable coverage can be like searching for a needle in a haystack.


Japanese foundations for sensitive skin not only work wonders as a foundation, providing a dewy, moist look or a matte, clean finish, as well as keep your skin moisturized and protected from the elements. However, with so many brands to choose from, such as ACRO, Shiseido's d-Program, and ETVOS, to name a few, and different types of foundation to choose from, such as liquid, cream, or powder, it can be pretty difficult to know what to look for.


To figure this out, we gathered the 13 best-selling Japanese foundations from e-commerce sites popular in Japan, such as Amazon, Rakuten, and Yahoo! Shopping, and tested them all.


We then ranked the 10 best products based on our test results and put what we learned into a buying guide to help you choose the best Japanese foundation for sensitive skin in 2022.

Last updated 06/15/2023
Rika Fujiwara
Expert
Freelance Hair and Makeup Artist
Rika Fujiwara

She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns. She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.

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Table of Contents

What Makes Japanese Foundations for Sensitive Skin Unique?

What Makes Japanese Foundations for Sensitive Skin Unique?

Japanese foundations for sensitive skin are formulated with simple, minimal ingredients. The higher the number of ingredients, the greater the chance that your skin reacts negatively to a particular ingredient. However, this comes at a trade-off with durability, but this also means they're easy to remove with gentle cleansers.


Many Japanese cosmetics emphasize UV protection, as it can cause many skin-related problems, such as wrinkles, sagging skin, and irritated skin. All of the products featured in this article protect your skin from harsh UV rays.


Japanese foundations for sensitive skin have an SPF rating, which is the rating to test how much a product protects against UV-A rays, which cause sunburns and tanning. They also have a PA rating, a Japanese-invented testing protocol to rate how much a product protects against UV-B rays, which penetrate deeper into the skin and cause many long-term skin problems.

How to Choose a Foundation For Sensitive Skin - Buying Guide

Keep these four essential points in mind when choosing a Japanese foundation for sensitive skin. 

① Check For Ingredients and Testing

Check For Ingredients and Testing

It's essential to check your foundation's ingredients and what tests they've undergone. Preservatives and alcohols are sometimes included in cosmetics for sanitary purposes and provide a light feel to the products, and these generally won't irritate your skin.


However, you may be susceptible to irritation if you have sensitive skin, so check to see if your foundation is at least free of UV absorbents and alcohol. Also, check to see if they've undergone allergy and non-comedogenic tests. 


Products may still cause irritation or allergic reactions depending on the person's specific skin type, so be cautious, take a good look at the labeling, and consider doing a patch test first.

② Look For Finishes That either Look Make Your Skin Look Healthy and Hydrated or Have a Semi-matte Finish

Look For Finishes That either Look Make Your Skin Look Healthy and Hydrated or Have a Semi-matte Finish

Sensitive skin can redden when dried out. To combat this, we recommend choosing either a foundation that leaves your skin looking dewy and moisturized or a semi-matte product that only adds sheen to raised areas of your face.


Liquid and cream foundations tend to leave an excellent dewy and moist finish, but recently, some powder foundations can provide similar results. 


Depending on the condition of your skin, the oils found in most liquid or cream foundations can be irritating. If your skin is feeling particularly sensitive, we recommend using powder foundation. We suggest regularly checking in with your skin's condition and using the gentlest option.

③ Choose a Foundation That Matches Your Skin Tone

Choose a Foundation That Matches Your Skin Tone

We recommend using a foundation that matches your skin tone; if the tones are imbalanced, it could make your face appear larger and stand out with glaring tone contrasts


When checking to see if a foundation matches your skin tone, swatch the foundation on your neck instead of your arm. Choose the color that blends in the best when viewed from a distance.

④ Look For Sun-Blocking Properties SPF/PA

Look For Sun-Blocking Properties SPF/PA

Protecting your skin from UV rays is a must for those with sensitive skin since UV rays can accelerate irritation. A foundation with SPF and PA is essential, even if you don't plan to be outside for long.


We recommend a higher SPF/PA for when going outdoors, and you could apply a foundation with lower SPF/PA for when you spend more time indoors. If your foundation lacks UV protection, supplement that with other products.


SPF blocks UV-B rays, which have a short wavelength. UV-B damages the skin's surface layer, and is the primary cause of sunburns and suntans. 


PA blocks UV-A rays, which have a long wavelength. UV-A rays can reach deep into the skin, and while they cause very little visible damage, they can eventually cause premature aging or skin cancer.

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10 Best Japanese Foundations for Sensitive Skin

To figure out the best Japanese foundations for sensitive skin, we gathered 13 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten, and Yahoo! Shopping, and tested them all.
Products
Image
Click to purchase
Key features
1

ACRO

Flawless Ethereal Fluid Foundation

ACRO Flawless Ethereal Fluid Foundation 1枚目

Foundation With Great Texture and Natural Glossy Finish

2

RED

AquaAqua Organic Treatment Veil

RED AquaAqua Organic Treatment Veil 1枚目

Powder Foundation That Doesn't Feel Overly Powdery and Provides Natural Veil

3

TOUT VERT

Mineral Powder Foundation

TOUT VERT Mineral Powder Foundation 1枚目

Gentle Powder Foundation With Dual-Sided Applicator for Different Finishes

4

Nature's Way

Naturaglace Clear Powder Foundation

Nature's Way Naturaglace Clear Powder Foundation 1枚目

Moisturizing Powder Foundation with Great Coverage

5

Shiseido

d-Program Medicated Liquid Skincare Foundation

Shiseido d-Program Medicated Liquid Skincare Foundation 1枚目

Foundation With Good Coverage but Feels a Bit Thick When Applied

6

ETVOS

Timeless Foggy Mineral Foundation

ETVOS Timeless Foggy Mineral Foundation 1枚目

Non-powdery Moisturizing Foundation With Great Finish but Low Sweat Resistance

7

VINTORTE

Mineral Liquid Foundation

VINTORTE Mineral Liquid Foundation 1枚目

Mineral Liquid Foundation With Great Sweat Resistance but Heavy Texture

8

VIRCHE

Mineral Liquid Foundation

VIRCHE Mineral Liquid Foundation 1枚目

Natural Foundation That’s Non-sticky but Has Weak Lasting Power

9

TOKIWA Pharmaceutical Co.

NOV Liquid Foundation UV

TOKIWA Pharmaceutical Co. NOV Liquid Foundation UV 1枚目

Foundation With Great Moisturizing Abilities but Sticky Texture

10

ETVOS

Mineral Flawless Liquid Foundation

ETVOS Mineral Flawless Liquid Foundation 1枚目

Thicker and Heavier Foundation With Good Moisturizing Abilities

Product details
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No.1

ACROFlawless Ethereal Fluid Foundation

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Reference price
$33.39

Foundation With Great Texture and Natural Glossy Finish

ACRO's Flawless Ethereal Fluid Foundation was mybest's number one recommended Japanese foundation for sensitive skin. The moment you apply this light-textured foundation, you'll see it provides a natural glossy look


It doesn't feel too thick or thin, and the finish of this product highlights the natural beauty of your skin. It's important to note that the shades were designed originally for Japanese skin tones, so check to see if it matches your skin tone before purchasing.


This product will bring out the vibrancy of even sensitive skin so you'll be able to feel confident all day long. In our lasting power test, this foundation was prone to some fading, but not in an undesirably messy way. We recommend you apply light coats that you can layer on over time.

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No.2

REDAquaAqua Organic Treatment Veil

AquaAqua Organic Treatment Veil Image 1
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Reference price
$23.70

Powder Foundation That Doesn't Feel Overly Powdery and Provides Natural Veil

As the name suggests, the Aqua Aqua foundation provides your skin with a nice veil. It doesn't feel overly powdery or thick when layered, nor does it irritate your pores or redden the skin. It also blends easily into the skin and doesn't feel dry.


Hair and makeup artist, Rika Fujiwara, commented, "You can use it as a face powder on top of liquid foundation." We recommend trying out this method depending on the condition of your skin on the given day. However, since the powder is susceptible to fading as the result of sweat or humidity, frequent reapplication may be necessary.

No.3

TOUT VERTMineral Powder Foundation

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Reference price
$21.47

Gentle Powder Foundation With Dual-Sided Applicator for Different Finishes

This product's powder puff has a different texture on each side, allowing you to choose a more voluminous and soft look or a tidy and sharp look depending on your mood. We evaluated it highly for its ability to smoothly cover pores and redness without leaving the face looking cakey.


Hair and makeup artist, Rika Fujiwara, commented, "Every powder particle feels like it's been moisturized and the product produces a brilliantly glossy finish!" That being said, while the finish was perfect, in our lasting power test, it was not very resistant to sweat

No.4

Nature's WayNaturaglace Clear Powder Foundation

Naturaglace Clear Powder Foundation Image 1
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Reference price
$26.78

Moisturizing Powder Foundation with Great Coverage

This foundation covers pores and redness effectively without feeling or looking heavily caked on. Since the powder is moisturizing, it also won't dry out even after wearing it for a long time. 


This foundation is resistant to sweat and won't wear out in a messy way. It can also be washed off easily with simple soap and water without causing any irritation to sensitive skin.

No.5

Shiseidod-Program Medicated Liquid Skincare Foundation

Foundation With Good Coverage but Feels a Bit Thick When Applied

This foundation has great coverage and won't cause any dryness or irritation to your skin. However, it feels a bit thick when applied. It also has a stickiness to it, so we wouldn't recommend it for those with oily skin


Rika Fujiwara recommends this foundation even for people who don't have dry skin or worry about allergies. It's also fairly resistant to sweat, making it good for any season

No.6

ETVOSTimeless Foggy Mineral Foundation

Timeless Foggy Mineral Foundation Image 1
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Reference price
$38.58

Non-powdery Moisturizing Foundation With Great Finish but Low Sweat Resistance

Even though this is a powder foundation, its texture doesn't feel too powdery and instead feels moisturizing. It covers pores and redness well, is made from organic ingredients, and will make your cheeks shine brilliantly.


It's great even for those with dry skin as it'll keep you moisturized throughout the day. We also found the finish to be perfect, but in terms of lasting power, it wasn't resistant to sweat. For this reason, we wouldn't recommend it during the summer months. 

No.7

VINTORTEMineral Liquid Foundation

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Reference price
$33.00

Mineral Liquid Foundation With Great Sweat Resistance but Heavy Texture

This liquid foundation makes your cheekbones shine and moisturizes your skin, but it has a thick texture that feels a bit sticky. For this reason, we don't recommend it for people with oily skin. 


Rika Fujiwara commented on the fact that the foundation's moisturizing ingredients aren't water-based but more oil-based, which explains why it has that sticky feel to it. All this being said, we found that this foundation was very resilient to sweat. Just putting on a light coat will last you a long time without wearing off. 

No.8

VIRCHEMineral Liquid Foundation

Natural Foundation That’s Non-sticky but Has Weak Lasting Power

This foundation has a light texture and moisturizes the skin without causing any stickiness, which is a common negative characteristic of mineral foundations. It subtly covers redness and produces a clean uniform finish. This foundation also provides a natural glossy sheen.


Unfortunately, it's not resistant to sweat and therefore shouldn't be used in the summer, as the foundation is likely to wear off easily.

No.9

TOKIWA Pharmaceutical Co.NOV Liquid Foundation UV

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Reference price
$22.58

Foundation With Great Moisturizing Abilities but Sticky Texture

This foundation has good moisturizing abilities so we recommend it for people with sensitive skin whose skin tends to dry out. On top of moisturizing, this product is highly resistant to sweat, keeping your skin feeling fresh and well-hydrated. 


The coverage was also highly rated, but the texture is heavy and is difficult to apply. During our tests, we had to rub it in thoroughly until it blends into the skin. 

No.10

ETVOSMineral Flawless Liquid Foundation

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Reference price
$35.51

Thicker and Heavier Foundation With Good Moisturizing Abilities

Due to the high oil content of this foundation, the texture of this foundation feels a bit dense and sticky. However, it does have a moisturizing feel when applied to the skin, keeping the skin hydrated.


This product is best for people with sensitive and dry skin. However, this product didn't show much promise in terms of sweat resistance and should be applied with caution during the hotter months.

How We Tested the Products

How We Tested the Products

We purchased the top 13 best-selling Japanese foundations for sensitive skin from Japanese websites like Amazon and Rakuten and put them to the test.


We tested each product for the following:

  1. Finish
  2. Lasting power

Test ① Finish

Test ① Finish

First, we tested how well the product looked on the skin, in other words, its finish.

Rika Fujiwara
Freelance Hair and Makeup Artist Rika Fujiwara

For this test, we enlisted the help of hair and makeup artist Rika Fujiwara and had her apply all the products to our testers and judge each product's coverage and transparency.

Foundations That Provide a Natural Moist Sheen Are Best

Foundations That Provide a Natural Moist Sheen Are Best

The products that received high marks for finish either offered a natural-looking yet good coverage or had a moist and glossy finish. Powder foundations that don't feel overly powdery are best for people with sensitive and dry skin.


On the other hand, foundations that provided a dewy sheen but left a sticky residue were rated lower. While they feel moisturizing, they aren't the best for those who want to feel dry and smooth. If you're concerned about stickiness, we recommend you take further measures, such as applying face powder on top of the foundation to mattify the sheen.

Test ② Smudge Resistance

Test ② Smudge Resistance

Next, we tested each foundation for how smudge-resistant they are.


First, we applied the foundations onto synthetic leather. Then, we mixed horse oil with lukewarm water to simulate sweat and sprayed the leather with the substance to see which foundations held up the best

Most of the Foundations We Tested Came off Easily Due to Their Simple Ingredients

Most of the Foundations We Tested Came off Easily Due to Their Simple Ingredients

We found that mineral foundations, generally the most gentle on the skin, had the least smudge resistance and came off the easiest. But despite this, we still think it's better than using something that traps in sebum, which can lead to irritated skin.  


Foundations for sensitive skin are made from simple ingredients that can be easily washed with soap and water, which explains why each came off so easily during our tests, and therefore smudge resistance and gentleness are at a tradeoff. Expect to have to reapply as needed or try using them on days where you're less likely to get sweaty.

More Skincare Help for Sensitive Skin!

There are a number of great products out there for those of you with sensitive skin. But before you decide on which one to buy, check out these articles to help you make your decision.

Top 5 Japanese Foundations for Sensitive Skin

No. 1: ACRO | Flawless Ethereal Fluid Foundation

No. 2: RED | AquaAqua Organic Treatment Veil

No. 3: TOUT VERT | Mineral Powder Foundation

No. 4: Nature's Way | Naturaglace Clear Powder Foundation

No. 5: Shiseido | d-Program Medicated Liquid Skincare Foundation

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The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

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