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  4. 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More)
  • 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More) 1
  • 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More) 2
  • 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More) 3
  • 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More) 4
  • 9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More) 5

9 Best Japanese Hojicha in 2023 (Ito En, Kimikura, Senbird, and More)

If you're exploring the world of Japanese tea, you don't want to miss out on hojicha! This tea is made from green tea leaves, stems, stalks, or twigs roasted over charcoal at high temperatures. Compared to other Japanese green teas, hojicha tastes mellow and slightly sweet with smoky notes. It also has a lower caffeine level and a beautiful copper color. 


If you're new to hojicha, it might be tough to choose a type that you will enjoy. So, to help you with your search, we compiled a list of the 9 best Japanese hojicha available online. Chaganju's hojicha is one of our favorites, as it's flavorful and sourced from Kyoto. We also included a buying guide with everything you need to know about this unique tea!

Last updated 06/15/2023
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Table of Contents

How to Choose Japanese Hojicha - Buying Guide

Choosing Japanese hojicha can be tricky, but we will explain all the crucial factors you should consider, including the source, type, and tea flush. 

① Know What Your Hojicha Is Made Of

Hojicha can be made from tea leaves grown under direct sunlight (sencha), stems and twigs (kukicha), or mature tea leaves (bancha). Each type of hojicha offers a slightly different flavor.

Pick Bancha for a Stronger, More Astringent Flavor

Pick Bancha for a Stronger, More Astringent Flavor

Most hojicha products are made from bancha, the name for mature tea leaves. Compared to younger tea leaves like sencha, mature tea leaves are stronger and can withstand the long roasting process. 


Hojicha that uses bancha is called hojibancha. Bancha leaves are harvested from the second flush of sencha, which usually occurs in the summer or autumn. Due to the long maturing process, bancha has less caffeine compared to sencha. 


This style of tea tastes a little bit more astringent and less aromatic. But, its strong flavor goes great with food. If you like a robust tea, hojicha made from bancha is a great option! 

Hojicha Made From Sencha Has a Bright, Non-Bitter Taste

Hojicha Made From Sencha Has a Bright, Non-Bitter Taste

Sencha leaves are grown under direct sunlight, so they contain a high amount of nutrients like vitamin C. There are a lot of tannins, astringent compounds, in sencha leaves as well. 


Since sencha leaves are harvested in the first flush, which usually happens in the first month of spring, they have a bright, grassy flavor with slight astringency. First flush tea is deemed to contain more antioxidants and nutrients than other flush teas and is more expensive.


Hojicha that uses sencha leaves is usually called hojisencha. It tastes delicate, refreshing, and non-bitter and has a strong aroma. It has the most flavorful taste out of all types of hojicha and is definitely the best choice for tea connoisseurs looking for the finest option. 

Stems and Twigs Produce a Light Flavor

Stems and Twigs Produce a Light Flavor

Kikucha is made from stems and twigs and has a mild, slightly sweet, creamy, and nutty flavor. Therefore, you can expect hojicha made from kikucha to be quite light with a sweet aroma. 


Hojicha made from kikucha has the lightest taste out of all varieties and is a good option for those who want something light and refreshing. There are also hojichas that combine kikucha and bancha for a well-balanced taste. 

② Consider the Source of the Hojicha

Consider the Source of the Hojicha

Another point to consider when buying hojicha is its origin. You will find some of the finest hojicha in Kyoto prefecture. Kyoto is also the birthplace of hojicha! 


Some other major tea producers in Japan include Shizuoka, Kagoshima, and Mie prefectures. Specifically, Shizuoka is currently the largest tea-producing region in Japan. In fact, 40 percent of Japan's tea is produced there. 

③ Choose Among Loose Leaf, Bagged, or Powdered Tea

Japanese hojichas can be loose-leaf or bagged. There might be slight differences in taste between each form, but each still offers the flavor and nutrients of tea!

Loose Leaf Hojicha Gives You the Best Flavor

Loose Leaf Hojicha Gives You the Best Flavor

If you're looking for the best taste, purchase loose leaf tea. It contains whole, unbroken tea leaves and stems for a flavorful and fragrant brew. However, brewing loose leaf tea requires equipment, including a teapot and a strainer. 


Brewing tea may be time-consuming, but it's a relaxing process. If you're not in a rush and have teaware on hand, definitely try brewing loose-leaf or powdered tea. 

Bagged and Instant Hojicha Are Convenient to Prepare

Bagged and Instant Hojicha Are Convenient to Prepare

If you don't have brewing equipment ready or just want a quick cup of tea, bagged tea is a quick and easy option. The bags are already pre-measured, so you can just put one straight into your cup. Although the brew from bagged tea is usually not as robust and flavorful as loose leaf tea or powdered tea, the flavor is still nice. 


Instant hojicha is the most convenient choice. It won't produce a rich and aromatic flavor, but it only requires hot water. You can also use it to make drinks or baked goods. You can also find instant hojicha lattes! Plus, tea bags and instant options can come in individual packs that are very portable. 

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How to Choose Japanese Hojicha - Buying Guide

Choosing Japanese hojicha can be tricky, but we will explain all the crucial factors you should consider, including the source, type, and tea flush.
Products
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Key features
1

Kyoto Uji Yamasan

Hojicha Tea

Kyoto Uji Yamasan Hojicha Tea 1枚目

Best Organic Hojicha With a Refreshing, Nutty Flavor

2

Ito En

Hojicha Premium Roasted Green Tea

Ito En Hojicha Premium Roasted Green Tea 1枚目

Best Tea Bags That Taste Great With or Without Milk

3

Matcha Konomi

Organic Japanese Hojicha Yabukita Cultivar

Matcha Konomi Organic Japanese Hojicha Yabukita Cultivar 1枚目

Best Yabukita Cultivar Tea for a Smoky Flavor

4

Yamamotoyama

Hoji Cha (Roasted Tea)

Yamamotoyama Hoji Cha (Roasted Tea)  1枚目

Best Aluminum Sealed Tea Bags to Ensure Freshness

5

Senbird

Organic Hojicha

Senbird Organic Hojicha 1枚目

Best for the High-Quality First Harvest Tea Leaves

6

Matcha Moon

Organic Hojicha Powder

Matcha Moon Organic Hojicha Powder 1枚目

Best for Making Lattes, Smoothies, or Baked Goods

7

Ippodo Tea

Hojicha

Ippodo Tea  Hojicha 1枚目

Best for a Bold, Non-Bitter Taste

8

Kimikura

Hojicha Premium Deep roasted

Kimikura Hojicha Premium Deep roasted 1枚目

Best for the Long Roasting Process That Gives the Tea a Rich Taste

9

Sugimoto Tea

Enrich Hojicha Teabags

Sugimoto Tea  Enrich Hojicha Teabags 1枚目

Best Sustainably-Produced Tea Using Traditional Methods

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No.1

Kyoto Uji YamasanHojicha Tea

Hojicha Tea Image 1
Source:amazon.com
Hojicha Tea Image 2
Source:amazon.com
Reference price
$14.00

Best Organic Hojicha With a Refreshing, Nutty Flavor

Pros:

  • Stems and leaves being roasted at high heat for a long time for a nutty, slightly sweet, and fragrant taste
  • Tastes excellent both hot and cold 
  • Sourced from Uji, Kyoto, Japan
  • Certified organic by Japanese standards

Cons:

  • Tastes too mild for some buyers

Chaganju's hojicha comes from Uji, a city in southern Kyoto famed for its tea production. It's made from the stems and leaves of sencha plants that are roasted at 392 degrees Fahrenheit using infrared rays for a toasted, rich flavor. On top of that, this tea is certified organic by the Japanese Agricultural Standard (JAS). 


A few buyers complain that the tea is too mild for their preferences. Nevertheless, the majority love its refreshing, slightly sweet, and nutty flavor and say it has a pleasant aroma. Many say it tastes great hot or cold, too!

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No.2

Ito EnHojicha Premium Roasted Green Tea

Best Tea Bags That Taste Great With or Without Milk

Pros:

  • Flavor is rich, sweet, and nutty
  • Goes well with milk and sweeteners 
  • Pyramid-shaped tea bags provide sufficient room for the tea leaves to expand

Cons:

  • Reports that tea leaves a lot of powder in the cup

This roasted green tea from Ito En is made from roasted green tea leaves and has a sweet, nutty flavor. The tea comes in pyramid-shaped tea bags that allow plenty of room for the leaves to fully unfurl. It tastes great as it is, but you can add a bit of milk and sweetener to make a latte. 


Some reviewers mention that these tag bags leave too much sediment in the cup. On another note, the majority are happy with the taste of this hojicha, saying it's flavorful and toasty. They say it tastes great hot or cold and with or without milk. 

No.3

Matcha KonomiOrganic Japanese Hojicha Yabukita Cultivar

Organic Japanese Hojicha Yabukita Cultivar Image 1
Source:amazon.com
Organic Japanese Hojicha Yabukita Cultivar Image 2
Source:amazon.com
Reference price
$19.95

Best Yabukita Cultivar Tea for a Smoky Flavor

Pros:

  • Composed of Yabukita cultivar tea stems harvested during the first and second harvests
  • Comes from Kagoshima and Mie prefectures, all of which are famous for their tea production 
  • Has a malty, roasty flavor with slight astringency 
  • Certified organic by Japan and USDA

Cons:

  • Doesn't come in an airtight bag to preserve freshness

This hojicha is made of Yabukita cultivar tea stems grown at Mie and Kagoshima prefectures. Yabukita cultivar is most common variety found in Japan. It's considered the benchmark for other tea cultivars to be evaluated against because it has a rich, umami taste with low astringency.


Overall, most buyers enjoy its rich and smoky flavor. Plus, it is certified organic by both Japan and the United States.

No.4

YamamotoyamaHoji Cha (Roasted Tea)

Best Aluminum Sealed Tea Bags to Ensure Freshness

Pros:

  • Sweet flavor with a nutty fragrance
  • Reviewers say it tastes excellent with sweeteners like honey or sugar
  • Foil packaging prevents the tea from environmental elements such as sunlight, moisture, and oxygen

Cons:

  • According to a few reviewers, the tea isn't strong 

If you like tea on the mellow side, this hojicha from Yamamotoyama is a great choice. It's gone through a roasting process for a light, toasty flavor without any bitterness. The tea is packed in aluminium sealed tea bags to preserve freshness. 


A couple of buyers think the tea tastes too light. Yet, most are happy with the nutty aroma and the slightly sweet, smooth taste of this hojicha. They also like the foil packaging that keeps the tea fresh. Some buyers like adding sugar or honey, too! 

No.5

SenbirdOrganic Hojicha

Best for the High-Quality First Harvest Tea Leaves

Pros:

  • Contains first harvest tea leaves from Shizuoka prefecture
  • Taste is light, soothing, and toasty with earthy notes 
  • Airtight tin protects the tea from moisture and sunlight 
  • Certified organic by the Japanese Agricultural Standards (JAS)

Cons:

  • Some say the taste is too light 

This hojicha is sourced from Shizuoka prefecture. It's made with the leaves from the first harvest and is produced in small batches for the best quality. It's also certified organic by Japanese standards and is free from preservatives and pesticides. Plus, it's packed in an airtight tin to ensure freshness. 


Some reviewers who prefer strong tea find the tea too mild for their liking and use more tea to make the taste stronger. However, many think that it tastes well-balanced, umami, toasty, and slightly sweet. Some buyers also enjoy it with milk. 

No.6

Matcha MoonOrganic Hojicha Powder

Organic Hojicha Powder Image 1
Source:amazon.com
Organic Hojicha Powder Image 2
Source:amazon.com
Reference price
$19.95

Best for Making Lattes, Smoothies, or Baked Goods

Pros:

  • Sourced from Uji, Kyoto
  • Comes in powder form that's great for making lattes or baking 
  • Certified organic by the USDA and Japanese standards 
  • Reports that it doesn't clump 

Cons:

  • A few reviewers wanted a stronger hojicha flavor

This hojicha powder is sourced from Uji, Kyoto, and can be prepared like matcha. You can also use this powder to make lattes, smoothies, or baked goods. Another bonus is that the powder is certified organic by the USDA and by Japanese standards. 


Most users love the strong, flavorful, and smoky taste of this hojicha powder. They also mention that it dissolves well and is excellent for making drinks and baked goods.

No.7

Ippodo Tea Hojicha

Hojicha Image 1
Source:amazon.com
Hojicha Image 2
Source:amazon.com
Reference price
$16.00

Best for a Bold, Non-Bitter Taste

Pros:

  • Harvested from the second flush  
  • Comes from Kyoto prefecture 
  • Reports that the taste is rich and bold 
  • Great for everyday use or for making desserts 

Cons:

  • Bag is not resealable, so you'll have to keep it fresh in a separate container

This hojicha is made by Ippodo, a famous and long-established tea maker in Kyoto prefecture. It consists of the second flush leaves and tastes stronger with less astringency than tea made from the first flush. If you prefer a bold tea, this might be a great choice! 


Many reviewers like this tea's rich, smoky, and sweet flavor. They add that it tastes very smooth and authentic! Some love using it for their dessert recipes, too. 

No.8

KimikuraHojicha Premium Deep roasted

Hojicha Premium Deep roasted Image 1
Source:amazon.com
Hojicha Premium Deep roasted Image 2
Source:amazon.com
Reference price
$13.90

Best for the Long Roasting Process That Gives the Tea a Rich Taste

Pros:

  • Tea leaves were grown in Kakegawa city in Shizuoka prefecture, which is well-known for delicious tea
  • Made from the first harvest in the spring for the highest quality
  • Roasted for a long time at a high temperature for a rich, smoky taste
  • Package is resealable for ease of use 

Cons:

  • Not the best choice if you want a bold hojicha taste

This hojicha from Kimikura uses tea leaves harvested in the first flush of spring in Kakegawa city, Shizuoka prefecture. The leaves are deeply roasted at a high temperature for a flavorful, refreshing taste with a smoky fragrance. Plus, the resealable package helps preserve the tea's freshness


Many buyers say this tea is of high quality and tastes delicious. They like its toasty, nuanced flavor, with some reviewers saying it's the best they've tried. 

No.9

Sugimoto Tea Enrich Hojicha Teabags

Enrich Hojicha Teabags Image 1
Source:amazon.com
Enrich Hojicha Teabags Image 2
Source:amazon.com
Reference price
$24.99

Best Sustainably-Produced Tea Using Traditional Methods

Pros:

  • Has a strong roasted flavor 
  • Roomy pyramid-shaped tea bags allow the tea to completely unfurl 
  • Produced using the Chagusaba method which has been designated a UNESCO Globally Important Agricultural Heritage System 

Cons:

  • Tea bags are not individually wrapped 

This hojicha is made from green tea stems roasted for a long time for a rich flavor and a toasted fragrance. One point that sets this product apart is its production method! It's grown and processed using the Chagusaba method, which is a traditional sustainable practice that can reduce the negative environmental effects of agriculture.


A few buyers wish that the tea bags were individually wrapped for freshness and easy handling. However, most buyers like the strong roasted aroma and flavor of this tea. 

Bonus: Japanese Hojicha Latte

Bonus: Japanese Hojicha Latte
Source:amazon.com

View product on Amazon

View product on Japanese Green Tea Shops


Pros:

  • Made with creaming powder, roasted tea extract powder, skim milk powder, sugar for a sweet taste
  • Single-serving packets are easy to use
  • Convenient to carry with you

Cons:

  • Some buyers say it's too sweet

You can easily make a creamy and sweet hojicha latte with this powder. To make it even creamier, try adding a bit more milk. This powder comes in individual packets that only require the addition of hot water. The packets are great to take along wherever you go, too!


A few buyers say this hojicha latte tastes a tad too sweet. However, the majority love its roasty flavor. The brand suggests using about five ounces of water for the best results. 

Looking for More Green Teas?

Looking for More Green Teas?

The world of tea is fun to explore since there are many different varieties with distinctive flavors and aromas. Take a look at our articles for some great teas available online! 

Top 5 Japanese Hojicha

No. 1: Kyoto Uji Yamasan | Hojicha Tea

No. 2: Ito En | Hojicha Premium Roasted Green Tea

No. 3: Matcha Konomi | Organic Japanese Hojicha Yabukita Cultivar

No. 4: Yamamotoyama | Hoji Cha (Roasted Tea)

No. 5: Senbird | Organic Hojicha

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