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10 Best Tried and True Japanese Cleansing Foams in 2023

Washing your face at the beginning and end of the day is an essential step in a healthy skincare routine. Using a soft foam facial wash can help make your everyday cleansing much easier, leaving you and your skin feeling extra-refreshed!  With a variety of drugstore brands, such as FANCL and DHC, and specialized products, such as carbonated foam cleansers and those with menthol for acne-prone skin, it can be very difficult to find a product that is suitable for you and your needs.


To figure out the best Japanese cleansing foam, we gathered the 33 best-selling Japanese cleansing foams available on e-commerce sites popular in Japan, such as Amazon, Rakuten, Yahoo! Shopping, and @cosmeSHOPPING, and tested them all.


We tested each product for the following:

  • Cleansing ability
  • Moisture retention
  • Ingredients
  • Feel
  • Foam density

Then, based on our tests, we ranked the 10 best Japanese cleansing foam face washes in 2022. We also put together a buying guide to help you choose the best Japanese face wash foam! Keep reading to find out more.

Last updated 06/15/2023
Kaori
Expert
Scientific Beautician
Kaori

Kaori is the representative director of Japan's Scientific Beauty Institute. She also runs the Beauty Science Blog, which sends out beauty science information in a way that's easy to understand. She operates with the mission of "wanting people to enjoy the process of finding skincare that works for them by offering a scientific perspective". Kaori broadcasts her expert knowledge from working with skincare and cosmetics societies and academic journals on her blog, social media, and more. She also works with PR, product development, and corporate support teams for cosmetics.

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Table of Contents

What Are the Advantages of Using a Foam Cleanser?

What Are the Advantages of Using a Foam Cleanser?

The main selling point for foam cleansers is that they are highly convenient and easy to use. The product is dispensed in a foam state, so you don't have to lather it as you would other facial cleansers. This makes them a great addition to your daily skincare routine, especially if you are somebody that finds yourself in a rush in the morning! 


Some of these foam dispensers produce a thick foam that is as dense as if you used a foaming net to lather it. These tend to be a little pricier, but we would recommend these for those who value ease of use and dense foam quality.

Kaori
Scientific BeauticianKaori

Facial cleansers have surfactants in them that do the work of cleaning your face. Applying them too aggressively or in too concentrated an amount can irritate your skin. Another added benefit of using a foam cleanser is that you don't have to worry about this since they dispense the soap in the right concentration every time.

How to Choose a Japanese Cleansing Foam

Here are four essential points to keep in mind when choosing a Japanese cleansing foam. 

① Decide Whether You Prioritize Cleansing Ability or Gentleness to the Skin

Decide Whether You Prioritize Cleansing Ability or Gentleness to the Skin

Facial cleansers should have a strong enough cleansing ability to do the job, but you also want something gentle enough for the skin.


Foam cleansers tend to have a mild cleansing strength compared to other facial cleanser types. Every product is formulated with multiple cleansing ingredients, and the specific ratio of each ingredient determines both cleansing ability and whether or not the cleanser will be gentle to the skin. 


Look at the ingredient label, and choose a product based on your specific preferences and priorities. 

Choose Soap-Based Cleansers for a Refreshing Sensation After Use

Choose Soap-Based Cleansers for a Refreshing Sensation After Use
Soap-based cleaning ingredients are best suited for those who tend to have oilier skin and want a refreshing sensation after use. Specifically, look for the following ingredients.

  • Fatty acids such as stearic acid, alkaline ingredients such as potassium hydroxide
  • Soap base, potash base


We reviewed a couple of soap-based cleansers in our tests and found that the cleansing ability was sufficient, although the degree of strength varied based on the product and we can't generalize for all soap-based cleansers since the formulas vary for every manufacturer. 

Kaori
Scientific BeauticianKaori

When you use soap-based cleansers to wash your face, your skin's surface becomes alkaline. If you have normal skin, the alkalinity should be neutralized after some time, but people with sensitive skin tend to have a weaker ability to do so, which can lead to skin irritation, so be careful.

In addition, sodium laureth sulfate is a cleansing ingredient that is very strong and can be irritating to the skin, so you may want to avoid products that include it if you have sensitive skin. 

Choose Amino Acid Cleansers for Gentleness

Choose Amino Acid Cleansers for Gentleness
If you have dry or sensitive skin and prioritize a cleanser that is gentle on the skin, we recommend amino acid-based cleansing ingredients that are mild and hypoallergenic. Look for the following ingredients.

  • Cocoyl glutamate sodium
  • Sodium cocoyl methyl taurate
  • Sodium lauroyl methylamine
  • Ingredients with the names "-sodium glutamate" or "-potassium taurine"


In our tests for cleansing ability, amino acid base cleansers had mild and weaker cleansing strength compared to other cleansers. This is not necessarily a negative, since preserving some of the naturally produced sebum and oils on the skin's surface protects the skin and keeps it moisturized. 

Kaori
Scientific BeauticianKaori

If you want a cleanser with stronger cleaning power than amino acid ones, I recommend a carboxylic acid cleanser, which is only mildly acidic, so it will still be gentle to the skin. 


Another cleansing ingredient that is gentle to the skin is betaine. It's often included in conjunction with other cleansing ingredients, so look for it on the ingredient list if you are looking for a cleanser with mild strength. 

② Choose a Product Based on Your Specific Skincare Concerns

After choosing a cleansing ingredient base, look for other ingredients that can serve skincare purposes such as acne prevention or moisturizing. 

Glycerin, Butylene Glycol and Other Moisturizing Ingredients Help Dry Skin

Glycerin, Butylene Glycol and Other Moisturizing Ingredients Help Dry Skin

If you have dry skin, look for the moisturizing ingredients listed above. Although cleanser is rinsed off, it is still important they have moisturizing properties that can work as a cushion or work to replenish necessary hydration to your skin. 

For Acne or Uneven Skin, Look for Antibacterial and Inflammatory Ingredients

For Acne or Uneven Skin, Look for Antibacterial and Inflammatory Ingredients

If you want to prevent or alleviate rough skin, we recommend looking for a cleanser formulated with the anti-inflammatory ingredients listed above.


For acne prevention or treatment, using cleansers labeled as medicated products formulated with antibacterial ingredients can be effective. However, since these ingredients can irritate the skin, we recommend only using them for limited periods and stopping after your skin condition improves. 

Kaori
Scientific BeauticianKaori

Tranexamic acid is another ingredient effective in preventing skin roughness. Men whose skin is prone to skin irritation from constant shaving should consider using cleansers with anti-inflammatory ingredients such as dipotassium glycyrrhizate.

③ Aerosol Types Produce a Rich, Dense Foam

Aerosol Types Produce a Rich, Dense Foam

Washing your face with a dense, elastic foam reduces the amount of friction during the process to a minimum. Foam cleansers that come in an aerosol can are by far the best choice for producing a thick foam.


In our tests for foam density, we placed a 10-yen coin on top of the foam to see how long it could be held up. Of all products tested, the aerosol type performed the best, with many showing no sign of deflation for more than three minutes.

However, one side effect of an ultra-dense foam is that they tend to take longer to rinse off. Also, remember that you have to make sure to shake the can before use, so we recommend these types of foam cleansers for people who want to take their time when washing their face. 

④ Ease and Comfort of Use Is Another Important Factor

Ease and Comfort of Use Is Another Important Factor

Since, ideally, foam cleanser should be used daily, it is essential that the product you choose feels easy and comfortable to use. The quality of the foam, a soft texture that blends smoothly onto the skin, and how it feels after rinsing it off are factors you should be looking out for.


Additionally, the container or dispenser should be convenient to use. Our testers evaluated pump types that could be used with one hand highly in terms of ease of use. The container should be able to dispense the necessary amount speedily to fit your busy morning schedule. 


The fragrance is another crucial point as well. We found that refreshing citrus scents were popular among testers. 

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10 Best Japanese Cleansing Foams

Here's our list of the best Japanese cleansing foams. (*Japanese prices are given for some of the products, but they've been converted into US dollars for easy viewing. )
Products
Image
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Key features
1

KOSÉ Maruho Pharma

Carte HD Moisturizing Foam Facial Cleanser

KOSÉ Maruho Pharma Carte HD Moisturizing Foam Facial Cleanser 1枚目

Provides Great Moisturizing and Is Very Gentle to the Skin

2

Ariel Trading

FEMMUE Comfort Mousse Facial Wash

Ariel Trading FEMMUE Comfort Mousse Facial Wash 1枚目

Foam Cleanser With Strong Cleansing and Refreshing Scent

3

FANCL

Pure Moist Facial Cleanser

FANCL Pure Moist Facial Cleanser 1枚目

Gentle to the Skin and Leaves a Moisturized Feeling After Washing

4

Rohto

Obagi X Boost Mousse Wash

Rohto Obagi X Boost Mousse Wash 1枚目

Dense, Elastic Foam That Cleanses Skin Easily Without Friction

5

DHC

Brightening Whipped Face Wash

DHC Brightening Whipped Face Wash 1枚目

Decent Cleansing Strength and a Pleasant Floral Scent

6

Rohto

Hada Labo Gokujyun Hyaluronic Foam Face Wash

Rohto Hada Labo Gokujyun Hyaluronic Foam Face Wash 1枚目

Excellent Moisture Retention, Gentle on the Skin and Easy to Use

7

Nameraka Honpo

Foaming Facial Wash

Nameraka Honpo Foaming Facial Wash 1枚目

Refreshing Feeling After Washing

8

Premier Anti-Aging

DUO The Bright Foam

Premier Anti-Aging DUO The Bright Foam 1枚目

Dense, Thick Foam With Ingredients Suitable for Sensitive Skin

9

Mandom

Bifesta Foaming Face Wash Bright-Up

Mandom Bifesta Foaming Face Wash Bright-Up 1枚目

Good Elastic Foam Texture, but Requires Extra Moisturizing

10

ACSEINE

Reset Wash

ACSEINE Reset Wash 1枚目

Good for Dry Skin, but May Not Be Suitable for Sensitive Skin

Product details
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No.1

KOSÉ Maruho PharmaCarte HD Moisturizing Foam Facial Cleanser

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Reference price
$9.89

Provides Great Moisturizing and Is Very Gentle to the Skin

KOSÉ Maruho Pharma's Carte HD Moisturizing Foam Facial Cleanser can clean pores effectively with its soft foam. The main cleansing ingredient is amino acid based, which makes it very gentle to the skin.


This cleanser removed about 70 percent of sebum and received high marks for its cleansing power. Skin moisture content increased by two percent after application, for which we gave it a perfect score in our moisture retention test


Although not very pliable, the foam is soft and fine, and our testers said that the foam blended well into the skin. The pump dispenses easily with a single push. The face wash is unscented too, which makes it suitable for use by anybody.


This is our highest rated foaming cleanser for sensitive and dry skin, as it cleanses well while providing moisture to the skin.

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No.2

Ariel TradingFEMMUE Comfort Mousse Facial Wash

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Reference price
$31.33

Foam Cleanser With Strong Cleansing and Refreshing Scent

The FEMMUE Comfort Mousse Facial Wash by Ariel Trading is the brand's first facial cleanser and aims to thoroughly remove sebum while keeping skin well-hydrated.


The main cleansing ingredient is amino acid based and removed about 80 percent of the artificial sebum in our cleansing test. The skin's moisture content was reduced by about six percent, which showed adequate moisture retention. 


The soft and gentle foam was highly rated by our staff members and the basil, lemon and geranium fragrance made for a refreshing scent that was perfect for a morning cleanse. The pump felt slightly hard to push, but it dispensed just the right amount.


The refreshing fragrance makes this a great choice for when you need to perk yourself up in the morning!

No.3

FANCLPure Moist Facial Cleanser

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Reference price
$9.89

Gentle to the Skin and Leaves a Moisturized Feeling After Washing

FANCL's Pure Moist Foaming Facial Cleanser is said to prevent and treat flaky, rough skin. The highlight of this product is how gentle it was on the skin. The formula contains allantoin, which works at preventing rough skin.


It is formulated with many moisturizing ingredients, such as glycerin and sorbitol, and there was only a 13 percent decrease in our skin's moisture content after use, which was pretty good. The main cleansing ingredients are amino acids, and in our tests, this cleanser removed about half of the artificial sebum, leading to a pretty good score for cleansing strength.


Although the foam did not feel as elastic as other products, all the staff members who tested this face wash out were pleased with its firm and dense texture. Another advantage was that this cleanser left our skin feeling moist and supple after washing with it. The pump was easy to push with one hand, and it had almost no scent, making this suitable for anybody. 


We highly recommend this cleanser for those who are looking for a gentle foam face wash.

No.4

RohtoObagi X Boost Mousse Wash

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Reference price
$22.57

Dense, Elastic Foam That Cleanses Skin Easily Without Friction

Obagi X Boost Mousse Wash by Rohto is a carbonated foam face wash that allows you to wash your face by massaging with a dense foam. This product's main cleansing ingredient is an amino acid, which usually is mild in terms of cleansing power, but it managed to remove 80 percent of the artificial sebum and demonstrated great cleansing strength.


Unfortunately, we found that the skin's moisture content decreased significantly after use, which led to a lower score in our moisture retention test. This product includes many anti-aging ingredients; however, they may not be effective, as this foam cleanser will be rinsed off immediately after washing.


In our foam density test, where we placed a coin onto the foam, we found that the coin barely sank in even after 3 minutes! This highly-dense foam allows you to massage it into your face without having to worry about too much friction. However, this product had a distinctive scent, which may bother those who are odor-sensitive.

No.5

DHCBrightening Whipped Face Wash

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Reference price
$12.82

Decent Cleansing Strength and a Pleasant Floral Scent

The Brightening Whipped Face Wash by DHC is a carbonated facial cleanser that is said to clean off dead skin cells and lead to clear looking skin. In our cleansing ability test, this product was able to remove about 80 percent of the sebum, demonstrating a moderate cleansing strength without being excessive.


The main cleansing ingredient, laureth disodium sulfosuccinate, is gentle to the skin, which makes it suitable for people with dry or sensitive skin. The skin's moisture content decreased significantly after use, so we highly recommend moisturizing after washing.


The foam felt dense and elastic, and left skin feeling refreshed after washing. It was easy to rinse off compared to other products, and the fresh floral fragrance left a favorable impression.

No.6

RohtoHada Labo Gokujyun Hyaluronic Foam Face Wash

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Reference price
$9.11

Excellent Moisture Retention, Gentle on the Skin and Easy to Use

The Hada Labo Gokujyun Hyaluronic Foam Face Wash by Rohto is a product said to lead to healthy, supple skin with each wash. The product features a combination of soap-based cleansing ingredients with high cleansing power and amino acid cleansing ingredients that are gentle to the skin.


This product removed 50 percent of the artificial sebum in our cleansing ability tests, which was average. It showed great moisture retention, as the skin's moisture content only dropped by six percent. The simple formula makes it suitable even for those with sensitive skin, as it is less likely to include ingredients that could irritate. 


Although it was not dense enough to hold up a coin, the foam had a fine and smooth texture. Our staff was impressed at how the foam did not dissipate easily and how comfortable it was to wash their faces with it. The single push dispenser is convenient to use, which is great for busy mornings. This also comes unscented, so this would be a face wash that could be easily shared within the family.

No.7

Nameraka HonpoFoaming Facial Wash

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Reference price
$3.89

Refreshing Feeling After Washing

Nameraka Honpo's Foaming Facial Wash contains soy-derived ingredients, such as soy milk fermentation liquid, to cleanse the skin while leaving it highly moisturized. The formula is high in glycerin and sorbitol, which are known effective moisturizing ingredients. It performed well in our tests for moisture retention, as the skin's moisture content did not change after use.


The cleansing strength was good enough, and this foam removed about 60 percent of the artificial sebum. Although the main cleansing ingredients are strong soaps, the moisturizing ingredients included in the formula turn it into a mild formula that is good even for those with dry skin. The foam is loose in texture but very smooth and blends well in the skin. 

No.8

Premier Anti-AgingDUO The Bright Foam

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Reference price
$40.72

Dense, Thick Foam With Ingredients Suitable for Sensitive Skin

DUO The Bright Foam by Premier Anti-Aging is a carbonated facial cleanser that can be used as a repair mask, massage foam, and face wash. This product contains many moisturizing ingredients, such as amino acids and ceramide, and it scored highly in our moisture retention test.


The main cleansing ingredients are gentle on the skin, which makes this product suitable for those with sensitive skin. Further, this product was able to remove almost all of the artificial sebum in our tests, for which it received a high score in terms of cleansing strength. 


The elastic yet firm foam texture was dense enough to hold up our coin for over two minutes. Testers were impressed with how moist and supple their skin felt after washing. The product comes in an aerosol spray can and is not the best in dispensing foam, but should pose no problems for daily usage once you get used to it.

No.9

MandomBifesta Foaming Face Wash Bright-Up

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Reference price
$3.50

Good Elastic Foam Texture, but Requires Extra Moisturizing

Mandom's Bifesta Foaming Face Wash Bright-Up is a carbonated cleanser formulated with exfoliating ingredients which allow it to remove dead skin cells and lead to clear skin. Directions on the label state to massage the foam into the face for 20 to 30 seconds


The main cleansing ingredients are gentle on the skin and it cleared about 70 percent of the sebum in our test, which is sufficient for cleansing strength. Although the formula also includes moisturizing ingredients, we found that the skin's moisture content dropped heavily, so moisturizing after cleansing is a must.


One of the best things about this product is how elastic and thick the foam was. The subtle citrus fragrance was also highly praised by our staff members. The aerosol can that it comes in means that some foam will leak, but this is something that can be gotten used to. 

No.10

ACSEINEReset Wash

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Reference price
$21.57

Good for Dry Skin, but May Not Be Suitable for Sensitive Skin

The ACSEINE Reset Wash is said to gently remove excess keratin while softening the skin, leaving it smooth and looking clear. The amino acid cleansing ingredients removed about 70 percent of the sebum, which is good enough for those with dry skin.


The decrease in the skin's moisture content was within an acceptable level. The inclusion of glycolic acid, which is an AHA that works as an exfoliant, may be too irritating to those with sensitive skin. Although this product claims to be hypoallergenic, those with sensitive skin should proceed with caution. 


Some of our staff members mentioned that the cap made the dispensing process a little more difficult than it should be. We also found that the foam contained many air bubbles and dissipated quickly.

How We Tested the Japanese Cleansing Foams

How We Tested the Japanese Cleansing Foams

We gathered the 33 best-selling products on Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.


We tested each product for the following:

  1. Cleansing ability
  2. Moisture retention
  3. Ingredients
  4. Feel
  5. Foam density

Test ① Cleansing Ability

Test ① Cleansing Ability

First, we examined each product's cleansing strength, which is the most essential factor in determining whether a face wash is effective or not. 


We prepared a glass slide coated with some artificial sebum, to which we applied each foam wash and rubbed it in for 20 seconds. We then rinsed it off with lukewarm water and evaluated each product based on how effective it was at removing the sebum.

Test ② Moisture Retention

Test ② Moisture Retention

Next, we checked how each product affected the skin's moisture content, using the Corneometer CM825 (Courage+Khazaka.)


First, we measured the original skin's moisture level, and rubbed each cleanser into the skin for 20 seconds. We then rinsed it off and measured the skin's moisture content again after 10 minutes.

Test ③ Ingredients

Test ③ Ingredients

Next, we asked Kaori, a science-based beautician, to check the ingredients of each product. She checked if it contained sufficient moisturizing ingredients and whether or not they were gentle to the skin.

Test ④ Feel

Test ④ Feel

We had five staff members test out each product for consecutive days and then evaluate the products based on how each felt about using them. 


Criteria:

  • Comfort of use
  • Container usability
  • Fragrance

Test ⑤ Foam Density

Test ⑤ Foam Density

Finally, we tested the density of the foam. We took the same amount of foam from each product, placed a 10-yen coin on top of it, and measured how many seconds it could hold the coin in place before sinking.

What's the Best Method for Using Foam Cleansers?

What's the Best Method for Using Foam Cleansers?

When applying face wash, washing time is an important factor to keep in mind. If the washing time is too long, the cleansing ingredients can harm the skin. We recommend trying to finish within 20 seconds.


The best procedure for washing your face is as follows.

  • Focus on the T-zone (see image above) and the chin, which tend to have a large amount of sebum, and gently stroke the face with foam.
  • Wash the cheeks and other areas that tend to dry out quickly for only a short period of time.
  • Use a moisturizing cream afterward to protect the skin and keep it moist.

Washing too frequently can damage skin, so you should aim for washing twice a day: in the morning and at night. 

Kaori
Scientific BeauticianKaori

If you are using the cleanser at the same time as someone else, I recommend adjusting your washing time to the person whose skin is more delicate

How to Dispose of Aerosol Cans Properly

How to Dispose of Aerosol Cans Properly

Products that come in an aerosol can, such as a carbonated face wash, must be stored and disposed of cautiously. A gas leak could be dangerous, so keep them in a cool place with good air circulation. When throwing them away, ensure they are entirely used up and the cans are empty. Otherwise, they could potentially lead to the risk of fire or even explosion.  

What's Next After Face Wash? Moisturizing!

After washing your face, it is essential to moisturize immediately afterward. Have some moisturizing products on hand to ensure your skin is healthy and hydrated. Below we've linked articles for other cosmetics and moisturizing products that we've tested and ranked, so please use them as a reference! 


Translation: Mitsuki Nagasawa, Andrea Er, Kazuma Fujiwara

Updated: 9/13/2022

Top 5 Japanese Cleansing Foams

No. 1: KOSÉ Maruho Pharma | Carte HD Moisturizing Foam Facial Cleanser

No. 2: Ariel Trading | FEMMUE Comfort Mousse Facial Wash

No. 3: FANCL | Pure Moist Facial Cleanser

No. 4: Rohto | Obagi X Boost Mousse Wash

No. 5: DHC | Brightening Whipped Face Wash

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The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

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