10 Best Tried and True Japanese Liquid Foundations in 2023 (Hair and Makeup Artist-Reviewed)

d Program's liquid foundation is formulated to be gentle, and prevents acne and rough skin. It helps condition redness and blemishes, as well as minimizes the appearance of pores to create a flat base, making your skin look more clear.

Our testers loved how easy this was to spread, allowing even first-time users to have a neat finish. This liquid foundation also got a perfect score in the durability test, resisting the artificial sweat we sprayed as well as friction, making it perfect for hot summers or for playing sports.

Our testers commented that it doesn't feel sticky but still feels moisturizing, and that it was easy to adjust the amount of liquid dispensed. They were also fond of how the product has no discernable scent. This liquid foundation was an all-around winner, making it our top choice for liquid foundations.

THREE's liquid foundation is formulated with various plant-based oils like argan oil. Thanks to its ability to condition while creating the appearance of makeup-free skin, this liquid foundation is perfect for creating a natural look.

The bottle itself is slightly on the heavier side, but you only need to apply a tiny amount of force to dispense the liquid. Our testers were thrilled with how the texture of the liquid was similar to lotion, being light and non-sticky. Although it does have a scent, it's subtle enough that those who aren't fond of scented products should feel comfortable enough using.

In our durability test, this liquid foundation stood up to artificial sweat and friction, meaning it's also less likely to stain face masks.

Shiseido's Clé de Peau Beauté Radiant Fluid Foundation Matte is a liquid foundation that is formulated to withstand sebum. While some may not be fond of the glass container, our testers liked how a single push of the pump was enough to dispense the perfect amount for them. They were also fans of its smooth and easy-to-spread texture.

This product earned high marks for coverage and durability. It was capable of covering redness and blemishes without looking like there's tons of makeup caked on. The finish of the foundation also wasn't too matte, and left just enough of a natural-looking shine on the skin.

This product proved to be durable against moisture and friction, making it ideal for situations where you have to leave your makeup on for extended periods, or if you plan on wearing a mask.

SUQQU's liquid foundation is available in 12 colors. It fills up pores and fine wrinkles to create a natural sheen and smooth-looking skin without requiring advanced techniques.

This liquid foundation got a full score in the durability test, repelling the artificial sweat. It also withstood friction, refusing to rub off.

Our testers gave several positive comments about this foundation, saying "its watery texture makes it easy to apply evenly," "it blends amazingly well with the skin," and "it feels perfectly moist." This foundation is great for those who plan on wearing a mask for extended periods, thanks to its durability and moist finish.

Shiseido's Maquillage Dramatic Jelly Liquid is an unscented liquid foundation. While some of our testers found the foundation to make them look a bit more pale than they'd have liked, this foundation did manage to provide ample coverage without looking too thick. Moreover, it also adds a moist-looking sheen to the skin.

In the feel test, our testers responded positively to how this liquid foundation has a soft texture that makes it easy to spread. Moreover, it blends well with the skin and isn't sticky, making it great for those with oily skin. 

In the durability test, it withstood artificial sweat and friction, meaning that even if you wipe your face with a towel, it's unlikely to rub off, and making it great for the summer

Kao's Primavista Natural Glow Lasting Liquid Foundation specializes in durability against sebum. In the durability test, it absolutely did not budge against our artificial sweat. There was also no color loss even when applying friction, so this liquid foundation earned full marks.

The foundation has substantial coverage, with some testers saying that they definitely feel like they're putting on foundation.  The more layers you apply, the more its coverage increases, so the trick is to apply light, thin coats to get a natural finish.

Its compact size naturally makes it light to carry. We also liked how it has a watery loose texture, making it easy to spread and blend with the skin.

Shiseido's Majolica Majorca Milky Wrapping Foundation is a product formulated for durability. In our durability test, it was just as durable as Shiseido claims it to be, withstanding moisture and friction. It's the perfect summertime liquid foundation, and is great for masks, too.

While its light texture allows it to be spread easily, its coverage was pretty average. If you have particularly darker blemishes or red spots, you might find this to be lacking in coverage. However, it does have a good amount of toning properties, so it can help brighten dull-looking skin.

Still, with our testers commenting on how it was mostly scentless, and the fact that they appreciated how firm the lid was, this liquid foundation earned an overall positive score.

Integrate's liquid foundation claims to offer a clear, bright finish. In our coverage test, it managed to provide a neat, uniform finish without looking too heavy. It's a watery liquid, which makes it easy to blend with the skin, and applying multiple coats will also increase its coverage if you find it to be lacking.

We liked how it was durable and resistant to moisture and friction, making it great not only for the summer or for engaging in sports, but also for those who tend to touch their face frequently. 

This liquid foundation also earned high scores in the feel test. Our testers liked how light and compact the product is, making it easy to carry around. They also liked how quick it dries is while preventing the skin from drying out, and how it strikes a balance in terms of finish between smoothness and moistness.

Whomee's liquid foundation is capable of covering various blemishes, spots, and other skin concerns without looking like you've put on too much. Its smooth texture also makes it easy to spread, making it ideal for beginners as well.

This product was rated highly for its durability, repelling the artificial sweat we used, and only minimally rubbing off when we applied friction. However, if you find yourself sweaty when using this, don't rub it off, and instead just pat the sweat with a tissue.

This liquid foundation also earned high scores in the usability test for its lightweight container, making it suited for travel, as well as its non-sticky formula. Because this liquid foundation dries quickly, it's also great for when you're in a rush.

IPSA's Retexturing Foundation is formulated with various moisturizing ingredients such as lemon extract. While some of our testers commented that the liquid doesn't dispense neatly, others commented on how just a small amount is all you need to spread it our evenly, and that it's easy to see how much foundation is left in the bottle.

This product was praised in the coverage and durability test, it smoothly covered up pores and blemishes while creating a natural, youthful look. Furthermore, we found that it withstood our artificial sweat, and rubbing it didn't result in a major loss of color.