SERVICE
mybest was founded upon the vision of enriching users' lives.
We aim to revolutionize and redefine how people make choices online today.
We support users in making the best choices by providing the best fairly tested and reviewed products backed by our in-house guides and expert insight.
Five ideas that
define mybest
The Structure of Choice
Enriching lives by enriching choice
We are revolutionizing the way people make choices online. The sole reason for mybest's service lies in this mission. Our ultimate goal is to develop a service people can rely on when making choices.
Expanding overseas to 9 countries and regions to develop a service the world can rely on
We commenced overseas expansion to deliver our selection support worldwide the year after our founding. Our website is available nine countries and regions: the United States, Japan, Indonesia, Taiwan, Thailand, Vietnam, Brazil, the United Kingdom, and the Philippines.
Users > Earnings
Create a service we'd want our own loved ones to use
At mybest, the user comes first. We operate under the belief that we will grow organically by tirelessly striving to create a service that we'd use ourselves and recommend to our loved ones.
Fairness x Expertise: thoroughly tested and reviewed
We take the time to conduct rigorous comparative evaluations of each product to ensure users get the most accurate information when choosing. By purchasing and testing products and incorporating expert insight, we are developing a one-of-a-kind database that no other company has.
Integrity
Values are the foundation for growth and success
Each employee at mybest prioritizes our Values. Adhering to our Values is critical to mybest's continued future growth.
OUR VALUES
Integrity
mybest is aiming to become a user-based service. For that reason, we believe that making our service with "integrity" towards the user is absolutely necessary. We aim to go on to make one of the finest services that anyone in the world can use, passionately pursuing a user-first service with no compromises.
Cooperation
For mybest, “cooperation” does not mean sacrificing the individual for the sake of cooperativity, but instead means that everyone collaborates together while pursuing the same goal. Ahead of us await many difficulties and things that we must accomplish no matter how difficult. But we think that in order to overcome these situations it is necessary to have a team that will cooperate to face all hardships together, bound by a strong relationship of mutual trust.
Stoic
In order for mybest to develop into a global service, there is also the need for us ourselves to grow. Challenging ourselves and endeavouring with hard work is vital for this self-improvement. By placing ourselves in a tough environment, always challenging ourselves, and continuing to work hard each and every day, we can all rise and grow. Our value “stoic” represents the stance necessary to fulfill the cycle of challenges and hard work for the sake of improvement.
mybest's Company Values are not derived from the personal beliefs of our management but were created based on what is necessary to accomplish our mission as quickly as possible. By rooting each individual's actions in our Values, mybest has grown into a service with over 30 million monthly users in the five years since its launch.
Database x User Information
Behind the scenes, we are creating a one-of-a-kind database
In addition to publishing articles on tested and reviewed products, mybest has built a database of information on products and services discovered through our in-house evaluations. Even if competitors were to try to follow suit, our database is so substantial and thorough that it would be impossible to imitate.
Database of Products and Services
User Preferences and Purchase History
Curated Selections
Unique Choices for Unique Users
mybest is developing a service unlike any other: a personalized and highly accurate selection experience based on our accumulated product and service information combined with user preferences and purchase history.
Capital and Business Alliance with Z Holdings to Improve Service with User Information
In June 2020, mybest entered a capital and business alliance with LY Corporation (formerly Z Holdings), which owns Yahoo Japan Corporation. By leveraging their collective strength and our user information, we can match users with more accurate options, making it possible to develop our service dramatically.
Mission Scope ｘ Achievability
Turning pipe dreams into a winning play
mybest has no competition. We have a sure-fire roadmap in line with our mission scope and achievability, and we are steadily growing our business according to plan.
What we have done
CEO Toru Yoshikawa founded mybest by himself in 2016. Today, it's grown into a service with over 35 million monthly users and nearly 200 members supporting its operation and development.
But we are not resting on our laurels. Since our founding, our aim has remained to provide IT services to people worldwide. No company to date has achieved this goal.
Our challenge has only just begun.
What's next for mybest?
Users recognize mybest's website for product review and comparison content. However, we have built a substantial database while creating content. Through our capital business partnership with LY Corporation (formerly Z Holdings), we are working to create new value with that data for a brand-new user experience.
We are expanding from being a media service to building infrastructure that improves the way people make choices. mybest is entering a new stage of growth as we seek to undertake new challenges.
