Sato

Profile

A passionate evangelist for suitcases and travel accessories, Sato began their career aiming to create smiles through work, initially in stage production, before transitioning in 2004 to a lifestyle goods store as a buyer for travel and rain gear. Around 2017, realizing there were many travel experts but few who could speak knowledgeably about the products themselves, Sato decided to become a voice for those less familiar with travel. Adopting the title "Suitcase Evangelist," they began sharing their love for suitcases on social media. Now, Sato appears on TV, in magazines, and at events, spreading the allure of travel goods.