Guide List
Yoshiaki is a JTMTA-certified Bicycle Safety Mechanic and Technician. During his tenure as a sales assistant at a leading bicycle shop, he didn't just sell a broad spectrum of bicycles—from everyday city bikes and kids' bikes to high-performance sports bikes—he also performed their assembly and repairs. His expertise extends to serving as pit staff at the All-Japan Cyclocross Championship and XCO Japan National Championship. An experienced cyclist, he has competed across various cycling disciplines, including road cycling, cyclocross, mountain biking, and triathlons. Now, at mybest, Yoshiaki oversees cycling-related content, ensuring detailed and reliable information for enthusiasts and beginners alike.
With ten years of camping experience, Shinkuro Tateoka has participated in various outdoor activities, ranging from cooking around a campfire to more daring adventures like eating snakes and insects and exploring remote areas. Using his experience and knowledge, he now conducts thorough testing of a wide range of products at mybest. With the goal of "showcasing gear that everyone from beginners to experts can enjoy," he strives to create engaging content with users in mind.
After graduating from university and working for a video production company, Kohei Otsuru joined mybest in 2020. After comparing and verifying white goods, such as refrigerators and microwaves, he became the manager of black goods, such as televisions and headphones, utilizing my experience in video and audio. As a person in charge of comparison content, he tackled tasks such as wireless earphone sound quality measurement using dummy heads and tuneless TV image quality measurement using calibration software. In addition, he also handled gadget products such as mobile batteries and smartwatches. He was involved in more than 100 types of products. We aim to spread convenient gadgets that make daily life comfortable. We value first-hand information that can only be understood by actually using them in our content production.
During his university years, Hiroki Tamaru worked as a dispatch sales representative for Dyson, where he was in charge of vacuum sales at electronics stores for two years. As head of HVAC and vacuums at mybest, Hiroki has rigorously tested and reviewed a diverse range of over 150 vacuum cleaners and HVAC products such as evaporative coolers, oil heaters, and cordless vacuums, and more from notable appliance brands such as Haier, De'Longhi, and Electrolux, HVAC manufacturers like Hessaire, and vacuum cleaner manufacturers like BISSELL and Eureka. He meticulously evaluates performance metrics, features, energy consumption, and more. Leveraging his sales experience in the household appliance industry, Hiroki strives to create content that makes it easy for anyone to develop a passion for these products.
Lina Ichioka is a business and economics student with experience in digital marketing, teaching, and content creation. She has work experience specializing in social media strategy and competitor research. With a multicultural background, she excels in communication, adaptability, and project management.
Val is a content planner at mybest US with a strong marketing background, creating content that speaks directly to readers' interests and needs. With a deep understanding of trends and consumer behavior, he crafts articles designed to inform and resonate. Through careful research, Val tailors each piece to offer value and relevance.
David is a law graduate (LL. B) with a keen eye for the specifics and a commitment to helping people make smarter decisions. Since joining mybest in 2020, he’s been creating buying guides to make finding the best products, from everyday must-haves to niche finds, easy. Whether he’s teaming up with dietitians to find the best probiotic yogurts or sharing expert tips on the top supplements, his work makes it easier for US readers to navigate the clutter of online shopping. Beyond his work with mybest, David has written for Grotto Network, a digital platform by the University of Notre Dame, and has experience as a special educational needs assistant. These pursuits have sharpened his talent for reaching people and making explanations personal and practical. His love for nature and reflective moments keeps him grounded, adding a thoughtful touch to every piece he writes for mybest.
Kerri is an Iowan farm girl turned teacher who came to Japan for a one-year adventure and ended up staying for 11. Alongside teaching, she has a background in Literature and Creative Writing, with a special focus on poetry, and is always chipping away at that big dream novel—when she’s not crafting mybest articles, of course. She especially enjoys writing creative introductions for each product. In her free time, she loves discovering new books, exploring the outdoors, spending time with her husband, and spoiling her two cats, Venus and Neptune.
With nearly four years of experience in copywriting and content creation, Brian enjoys crafting articles that are both helpful and engaging. He loves to deep dive into topics he’s interested in and is happy to help others out through his research. With a Bachelor’s degree in Communications and a naturally curious personality, Brian focuses mainly on striking a balance between providing detailed explanations while still maintaining an element of fun. When not writing articles, he enjoys photography, songwriting, and discovering new food spots. Brian’s main drive is to provide value to readers. Whether he’s helping someone find the perfect snack or exploring what makes a product stand out from the rest, he aims to make everyone’s choices easier and more informed.
Nanami Den oversees the creation of content related to food and lifestyle, including kitchen appliances and kitchenware. Dedicated to delivering a healthy eating lifestyle to as many users as possible, she has tested over 300 products, focusing on health foods, supplements, and drinks. A true foodie, she enjoys exploring restaurants of all kinds, and her must-visit list exceeds 500 establishments nationwide.
Ethan is a content planner for the beauty, fashion, and lifestyle categories at mybest US. With an extensive background in international English education, Ethan has honed his ability to tailor content for diverse audiences. Through his travels, he has gained unique insights into global consumer preferences, which he refines into in-depth buying guides on various products. Ethan uses his passion for language and communication to ensure each article is well-researched, clearly written, and fine-tuned to empower readers to make informed decisions when choosing consumer products, ultimately enhancing their experiences in the ever-evolving world of online shopping.
Originally from Los Angeles and now based in Tokyo, Nicole holds a Bachelor's degree in Asian Studies and Political Science from Temple University Japan, focusing on US-Japan relations. Her background combines global experience with specialized expertise in international relations. Nicole's diverse professional experience includes content writing and editing in various industries. At mybest, she utilizes her background to research and write articles on fashion, beauty, and lifestyle.
Mirai earned her degree in Marketing Management from De La Salle College of Saint Benilde. Throughout her studies, she gained valuable experience in content planning, research, and editing through various academic projects and internships. Her practicum further strengthened her marketing, sales, and public relations skills, where she learned to craft well-researched and tailored content for different audiences. Mirai applies her expertise to create engaging and informative content on various categories, including fashion, beauty, and lifestyle.
Ted leads the content creation and strategy for the beauty, fashion, and lifestyle categories at mybest US. Experienced in curating and directing content tailored to diverse audiences, Ted ensures that every article meets high standards of trust and authority. His background includes personal shopping and styling and sales experience at a luxury bespoke shoe company, further enhancing his expertise. Ted's meticulous attention to detail and dedication to providing accurate, insightful information empower users to make confident, informed decisions.
Ashley Davis is a New York-based creative storyteller with over nine years of experience producing high-quality content for international brands and news organizations across print and digital platforms. With a deep interest in tech, culture, and sustainability, her mission is to tell impactful stories, elevate journalistic integrity, amplify diverse voices, and insert the Oxford comma wherever she goes.
Jessica holds a master's degree in English and has six years of experience in copywriting and editing. As a copy editor at mybest, she focuses on editing articles across various categories to ensure clarity, coherence, and relevance to current trends. Jessica also utilizes SEO practices to optimize content, aiming to maximize visibility and engagement while meeting audience needs and search engine requirements.
Kaylee is a Kentucky-based professional and creative writer who has worked as a copyeditor for over four years. She enjoys writing diverse content for the web, where there is always something new to learn. Her writing experience covers a wide range of topics, from financial and legal writing to home decor and catering.
With over a decade of weightlifting experience, Christopher Heffner is an avid fitness enthusiast who enjoys starting his day with a good workout. He also has a background in engineering and business, bringing a unique blend of technical knowledge and practicality to his endeavors.
A Registered Dietitian Nutritionist for over 25 years, Kathy has mastered numerous medical specialties and teaching methods: health promotion, counseling, academic teaching, endocrinology, psychiatry/mental health, supplements, diabetes, obesity, heart disease, aging, and alternative medicine. Experiences include: -Managing her own telehealth/nutrition consulting business -Directing a continuing education program for RDs and nurses -Consulting for long-term care regulatory affairs -Working with State and local health departments -Coordinating diabetes education programs Her experiences led her to reach people with life-changing information as a medical editor and writer. For over five years, Kathy has acquired increasingly complex roles. Passionate about the root causes of disease, she obtained her certification in Integrative Medicine and Functional Nutrition from the Academy of Nutrition and Dietetics three years ago. This series continues to influence her approach to writing.
Azusa Ito is a DIY advisor and home improvement specialist with a Grade IV Hazardous Materials Handler's license and has completed a forklift driving skills course. She worked as a sales clerk in the materials section of a home improvement center until 2023, specializing in power tools, construction materials, and agricultural machinery. Now, at mybest, she thoroughly tests power tools such as impact drivers and circular saws, creating content that helps users feel confident in their purchases, regardless of brand or price.