Guide list

After graduating from university and working for a video production company, Kohei Otsuru joined mybest in 2020. After comparing and verifying white goods, such as refrigerators and microwaves, he became the manager of black goods, such as televisions and headphones, utilizing my experience in video and audio. As a person in charge of comparison content, he tackled tasks such as wireless earphone sound quality measurement using dummy heads and tuneless TV image quality measurement using calibration software. In addition, he also handled gadget products such as mobile batteries and smartwatches. He was involved in more than 100 types of products. We aim to spread convenient gadgets that make daily life comfortable. We value first-hand information that can only be understood by actually using them in our content production.

During his university years, Hiroki Tamaru worked as a dispatch sales representative for Dyson, where he was in charge of vacuum sales at electronics stores for two years. As head of HVAC and vacuums at mybest, Hiroki has rigorously tested and reviewed a diverse range of over 150 vacuum cleaners and HVAC products such as evaporative coolers, oil heaters, and cordless vacuums, and more from notable appliance brands such as Haier, De'Longhi, and Electrolux, HVAC manufacturers like Hessaire, and vacuum cleaner manufacturers like BISSELL and Eureka. He meticulously evaluates performance metrics, features, energy consumption, and more. Leveraging his sales experience in the household appliance industry, Hiroki strives to create content that makes it easy for anyone to develop a passion for these products.

After Aisha Kanaya Yuson graduated from college, her interest in the beauty industry led her to complete a two-year program specializing in makeup. She moved to the U.S. by herself and settled in New York City, where she apprenticed under renowned makeup artists. She has expanded her field of activities by participating in fashion magazine shoots and assisting backstage at NYFW. She is currently affiliated with an artist agency in the U.S.

Since joining mybest, she has been in charge of furniture and interior goods and has overseen over 350 product tests for goods such as office chairs and desks. With the personal mission to deliver accurate information by thoroughly testing each product, she works hard to curate the best content that will be beneficial to users.

Since joining mybest, Mika has been in charge of evaluating household appliances such as air purifiers, air conditioners, washing machines, and vacuum cleaners. She has personally compared and verified over 200 products from major home appliance manufacturers like Sharp, Panasonic, and Dyson to specialized manufacturers such as Daikin and iRobot. Her motto is to "share home appliances that you will love." To accomplish this, she considers not only a product's performance but also its maintenance, quietness, design, and power consumption. She compares all the specifications relevant to the user's lifestyle so she can thoroughly convey the pros and cons of each product.

Goshi was a sales representative at an audio specialty store for three years. He has demoed more than 500 types of earphones and headphones, including custom-made and high-end models. He also has an extraordinary passion for sound, utilizing 11 different types of earphones and headphones depending on the music and environment. He joined mybest in 2023, where he is in charge of audio equipment, using his extensive knowledge. With the motto of "recommending audio equipment with user needs in mind," he produces articles daily putting users first.

For seven years, Daisuke has served specialty coffees as a barista and taught hand-drip latte art seminars. Currently, at mybest, he conducts the verification for all coffee-related products and equipment, including major manufacturers such as Kalita, Hario, and De'longhi, and specialty coffee brands such as Starbucks, UCC, Maruyama Coffee, and Blue Bottle Coffee. He creates content with the motto of "making ordinary coffee more delicious" by utilizing his experience as a barista. In addition, he also operates his own coffee roastery.

After graduating from the University of Tsukuba's School of Art and Design, she joined a major home electronic retailer to put her knowledge of digital devices and software to use. Not only was she tasked with selling computers, she was responsible for sales of tech equipment such as printers and routers, proposing internet and communication services, and was in charge of forming comprehensive contracts for computer sales. Putting sales quotas and profits aside, she made it her goal to put the customers' needs first and match them with the best products. In 2022, she joined mybest as the head guide of PC equipment. Utilizing her experience and knowledge of various digital devices from major manufacturers such as Fujitsu and Dell, she is committed to producing articles that help connect users to the best PC products.

As head of personal care products, Ayuka is responsible for a wide range of items, including massagers, oral care products, and more. Since joining the company, Ayuka has clarified that it is imperative that she "delivers trustworthy information about products that affect the body" and has since gone on to verify 200 products and counting.

She joined a Japanese beauty company as a new graduate and worked there for three and a half years. She counseled over 6,000 people annually and created personalized beauty regimens for each customer. She then joined mybest, where she has written articles covering everything from makeup to skincare. She is a cosmetics concierge, a specialist in cosmetic ingredients, and a certified image consultant.

Jin is our go-to expert for all things related to daily essentials, such as shower heads, ironing boards, toilet brushes, and more at mybest. With over 350 items personally tested and compared, Jin's primary objective is to provide solutions to user questions and concerns. His motto is "Make daily life as convenient as possible", and aims to help people choose the best items for themselves. Aside from being a dedicated professional, Jin also enjoys collecting daily essentials. Through repeated successes and failures, Jin has discovered what is truly useful and strives to share his findings with others.

Ryusuke uses his previous experience at a home renovation company in his current role as mybest's DIY Supply Department lead. He has been in charge of testing over 150 items from Makita, Bosch, Black+Decker and more. He also holds the qualification of DIY Crafts Advisor. He believes in creating articles that are accessible to everyone without too many technical terms.

Having over two decades of fishing experience, Kouki specializes in saltwater lure fishing. His personal records include an 11 in. rockfish, a 3 ft. long sea bass, and a whopping 3 ft. long yellowtail. Currently serving as the head of fishing gear at mybest, Kouki has extensively compared and tested over 100 fishing products, including rods, reels, and fishing lines. He uses gear from major manufacturers like Shimano, Daiwa, and Major Craft, and is able to analyze fishing gear with both technical expertise and a discerning eye. Kouki writes with the goal of conveying the excitement and allure of fishing in a way that is easy for users to understand.

From cookware to specialty foodstuffs, she is in charge of everything kitchen and food at mybest. She has comprehensively compared products from major appliance makers like Sharp and Pansonic to renowned makers like Balmuda and Bruno. To date, she has tested over 200 products, including rice cookers, microwaves, and toasters, to name a few. She is devoted to making content for readers with the aspiration to enrich their lives by delivering them information that will make their everyday chores and meals more enjoyable.

As head of outdoor gear, Masaki has extensive experience testing and evaluating products for camping and outdoor recreation, including camping tables and grills. Focusing on major brands such as Coleman, Snow Peak, and Logos, Masaki has personally tested over 100 products. Driven by the philosophy of "Choosing gear even beginners can enjoy," Masaki creates content that is focused on the needs and perspectives of the user and hopes to provide valuable insight and recommendations for anyone looking to make the most of their time outside.

Since joining mybest, Marina Ono has compared and conducted inspections of over 100 products related to health, sports and fitness. With her own sports experience along with the struggles she faced when choosing products, she is committed to creating content every day with the desire to help users choose the best product for them.

With six years of experience as an in-house sales representative for a stroller manufacturer, Kensuke has extensive experience and knowledge about strollers and European car seats. Accredited by the Japan Traffic Safety Education Association, he is a certified car seat instructor and is currently responsible for overseeing baby and children's products at mybest. Having verified over 300 childcare products, Kensuke uses his expertise to compare, evaluate, and report on the best products for parents to make life easier while raising their children. As a father of one himself, Kensuke understands the struggles and joys of raising a child.

Jun is an experienced professional in the pet supply industry, with a strong background in sales and small breed care. Having previously worked for a major pet store, Jun was in charge of serving pet owners and understanding their pet-related concerns, and within half a year, Jun was appointed head of small breeds. Currently, Jun serves as the head of pet food and pet supply articles at mybest. She strives to promote products that enhance the lives of pets and communicate on behalf of pets to pet owners with information that will make their days more comfortable and enjoyable.

Former camera sales representative at a major electronics retailer. Sales experience with digital SLR cameras, compact cameras, binoculars, photography gear, and so on. Conducted camera seminars at one of the largest camera retailers in Japan. Also has extensive experience assisting customers with gimbals and other video shooting equipment. Has appeared in both photography magazines and on TV. 16 years of experience operating cameras. Licensed Pre-Level 1 Photomaster. Currently in charge of camera-related media at mybest. Product comparison motto: look at every point and share only correct information.

Kasumi has a Level 1 Certificate in Japanese cosmetics and cosmetic ingredients, and she is currently aiming for her Personal Color Analysis certification. She has written over 300 articles ranging from base makeup to fragrance goods. Her motto is to "put love in every product".