Ted leads the content creation and strategy for the beauty, fashion, and lifestyle categories at mybest US. Experienced in curating and directing content tailored to diverse audiences, Ted ensures that every article meets high standards of trust and authority. His background includes personal shopping and styling and sales experience at a luxury bespoke shoe company, further enhancing his expertise. Ted's meticulous attention to detail and dedication to providing accurate, insightful information empower users to make confident, informed decisions.