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- 9 Best Tried and True Japanese Waterproof Mascaras in 2023 (Hair and Makeup Artist-Reviewed)
9 Best Tried and True Japanese Waterproof Mascaras in 2023 (Hair and Makeup Artist-Reviewed)
If you’re new to the Japanese cosmetics market, it can be hard to tell which brands are amazing and which are a passing fad. That’s why we ordered the 10 most popular waterproof mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:
- Smudge Resistance
- Finish
- Ease of Removal
- Feel
This is how we tested and found the most exceptional Japanese waterproof mascaras.
She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns. She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.
mybest US' editing team consists of experienced members who have backgrounds in writing, editing, translation, and more. We are dedicated to researching what makes a product or service the best to users in the US in order to create top-quality articles. From skincare, to kitchen appliances, and to DIY supplies, our mission is to find the best ones for you.
The expert oversees the Buying Guide only, and does not determine the products and services featured.
Table of Contents
- 9 Best Japanese Waterproof Mascaras
- No. 1: Imju | Dejavu Fiberwig Ultra Long Black
- No. 2: D-Up | Perfect Extension Mascara
- No. 3: Kosé | Esprique Full Impression Mascara
- No. 4: Shiseido | Majolica Majorca Lash-Expander Liquid Extension EX
- No. 5: Isehan | Heroine Make Long & Curl Mascara Advanced FIlm
- 4 more products
- How We Tested the Waterproof Mascaras
- How to Use a Waterproof Mascara
- More Makeup Products to Make Your Eyes Pop
How to Choose Japanese Waterproof Mascara – Buying Guide
Here, we want to introduce three things you should look out for when picking out Japanese waterproof mascara.
① Get a Mascara That Will Give You the Finish You Want
Look for a mascara that’s meant to give you your ideal look—and can maintain that look for an entire day. You want it to address your specific concerns, whether it be about the shortness or sparsity of your lashes.
Most packaging will list the effects their mascara is meant to have, so make sure you read before purchasing. If you’re shopping in person and there are samples or a makeup counter, try out the item first. It’s the most surefire way of finding a product you’re going to like.
Lengthening is Best for Those with Short or Fewer Lashes
Lengthening waterproof mascara works by adding fibers to the tips of the eyelashes to create the illusion of longer eyelashes, making them perfect for those who want more length or have fewer lashes than they'd like.
However, if the fibers aren't applied straight in relation to the eyelashes, it can result in an unnatural finish, so be sure to make sure to check in the mirror as you add length to your lashes.
Applying multiple coats makes it easy for the fibers to stick to each other, so either make sure you keep it to only one or two coats, or use an eyelash comb and separate your eyelashes as you apply.
Curling Lashes are Best for When You'll Have Makeup On for Long Periods of Time
Curling lashes usually dry quickly, so they're not only best for days when you plan on wearing makeup for a long time, but also for busy mornings.
Additionally, they also tend to harden up, making it easy to maintain your ideal curls! However, this also means that once they harden, it might be difficult to fix them. It's best to check the finish after you apply a coat, then quickly fix any mistakes before it hardens.
Applying too many coats can add weight to your lashes, making them more likely to start uncurling. By applying one to two light coats, you can keep your curls for longer.
Volumizing is Best for Those With Thin Lashes or Who Lack Density
Volumizing mascara makes each one of your eyelashes appear thicker, making them best for those who want to make their eyes stand out more. They're also great for those who lack in density or thickness in their lashes.
Since some products tend to get clumpy, if you want to separate your lashes while adding volume, be sure to use an eyelash comb as well.
If you've applied one coat but still want more volume, don't apply more coats on the tips; instead, just add just a touch of mascara on the roots of the lashes to create more definition around your eyes without making your eyelashes look heavy.
② Choose Between a Brush or Comb
Mascara brushes and combs come in all different shapes and sizes, including fat and thin, straight and curved, bristles and teeth, and so on.
The shape of the brush determines how much and where mascara applies; this, in turn, determines finish. If you were to use an unwieldy brush and accidentally get waterproof mascara onto your skin, it’d take a long time to clean up—far longer than if you had used a tubing mascara.
That’s why the shape of the brush becomes all the more important when choosing waterproof mascara. We talk more about different types of mascaras and brushes in the article linked below, so feel free to check it out if you want to learn more.
Brushes Can Catch Shorter Lashes
Brushes are pretty common, so they're generally easy to use. Just note that there are a variety of shapes, from curved brushes to straight brushes.
Some brands even develop their own unique shapes, so it's important to figure out what brush shape works best for you.
With straight brushes, you'll need to frequently adjust the angle at which you apply. For beginners, it's easier to use arched or curved brushes that best fit the shape of your eyes.
Combs Are Best for Beginners
Comb tips can help separate your eyelashes as you apply, making them actually easier to use for beginners.
However, while they make it easy to apply the mascara in a straight line, they tend to struggle with adding volume. Consider a comb tip if you want to separate your lashes or have neat, long eyelashes.
③ Find a Formula That's Easy to Remove
Waterproof mascara can broadly be separated into two types: those that can only be removed with a makeup remover, and those that can be removed with warm water.
Additionally, some products might be labeled as "Removable with Warm Water," but actually aren't removable with warm water, or can only be removed with warm water. It's best to assume that all mascara should be removed with a makeup remover, such as an oil cleanser.
If you're particularly concerned about applying stress to your eyelashes or when your eyes are sensitive, choose a product that can be removed easily.
Mascara that takes a long time to remove means that you're exposing your eyelashes to more friction, depriving the skin around your eyes of moisture, making them prone to drying out.
9 Best Japanese Waterproof Mascaras
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | Imju Dejavu Fiberwig Ultra Long Black | | An All-Round Winner With a Great Finish | |
2 | D-Up Perfect Extension Mascara | | The Ideal Mascara for Hot Summers | |
3 | Kosé Esprique Full Impression Mascara | | An Instantly Drying, Glossy Mascara | |
4 | Shiseido Majolica Majorca Lash-Expander Liquid Extension EX | | Even Application and Quick Removal | |
5 | Isehan Heroine Make Long & Curl Mascara Advanced FIlm | | Water and Friction-Resistant, but Difficult to Remove | |
6 | Ida Laboratories Canmake Gokubuto Mascara | | Tends to Get Clumpy, but Easily Removable | |
7 | TNR Pure Christie Shokusho Premium Black Mascara | | Not the Most Durable but Quick Drying | |
8 | Shiseido Shiseido Imperial Lash Mascara Ink Waterproof | | Smooth Application, but Smudgy Finish | |
9 | Flowfushi Uzu Mote Mascara Vol. 7 | | A Mascara That Gets Thicker Towards the Tips |
ImjuDejavu Fiberwig Ultra Long Black
An All-Round Winner With a Great Finish
Imju's Dejavu Fiberwig Ultra Long features a brush with a gentle curve. Imju claims the product repels sebum, sweat, and tears, and is resistant to smudging, and we were totally convinced; even though we rubbed a cotton pad hard on fake lashes after spraying artificial sweat, we didn't see any color transfer.
This mascara earned high marks in the finish test for its ability to neatly separate eyelashes without clumping. Our testers also appreciated how it was easily removable with an oil cleanser as well as warm water, meaning that you don't need to worry too much about damaging your eyelashes or if you have sensitive skin.
While the brush itself is comparatively thick, we felt the mascara itself had no issues drying, and the cap was easy to use. This is our top pick for waterproof mascaras, thanks to how easy it is to get a great finish while still being easy to remove.
D-UpPerfect Extension Mascara
The Ideal Mascara for Hot Summers
D-Up's Perfect Extension Mascara is formulated with 10 kinds of beautifying ingredients. Its small brush also allows you to easily apply the mascara onto lashes around the inner and outer corners of the eye. Moreover, it was outstandingly quick-drying.
This mascara earned high scores in the finish test thanks to its glossy, natural, clump-free finish. Additionally. it can be very useful for sweaty summer days since it also has fantastic smudge-proof and waterproof capabilities.
Our testers liked how easy it is to remove the mascara with warm water. This product not only offers a beautiful finish but also great functionality.
KoséEsprique Full Impression Mascara
An Instantly Drying, Glossy Mascara
Kosé's Esprique Full Impression Mascara is a waterproof mascara that offers a clump-free, glossy finish. It also dries incredibly quickly. While it does offer two different brushes, you might need to practice until you can master them.
In our smudge test, this mascara earned top marks, refusing to transfer any color even when we applied synthetic sweat. We think that this mascara is perfect for sweaty summers or for situations where you might find yourself particularly teary-eyed. Just remember that when it's time to remove it, use plenty of cleansing oil and be gentle as you take it off.
ShiseidoMajolica Majorca Lash-Expander Liquid Extension EX
Even Application and Quick Removal
Shiseido's Majolica Majorca Lash-Expander Liquid Extension EX applies evenly and uniformly, earning itself high marks in the finish test. However, when applying this mascara, we found that our tester's lashes tended to stick together, so we recommend using an eyelash comb for a better finish.
What stood out about this waterproof mascara was how it was incredibly durable, yet was easily removed with cleansing oil. While the brush itself was on the thicker side, as well as gently curved, making it easy to apply mascara from the roots of the lashes, some of our testers found it difficult for them to apply the mascara to their lower lashes.
We think this waterproof mascara is perfect for busy mornings, thanks to its quick-drying properties.
IsehanHeroine Make Long & Curl Mascara Advanced FIlm
Water and Friction-Resistant, but Difficult to Remove
Isehan's Heroine Make Long & Curl Mascara Advanced FIlm can be found at any Japanese drugstore. While we appreciated how it doesn't clump, we did find that it tends to apply thicker towards the tips of the lashes. We recommend using an eyelash comb when using this mascara.
Moreover, it takes a decent amount of time to remove, so this product isn't the best for those who are concerned about straining their eyelashes. However, this means that it's very durable. We tried rubbing the mascara hard after applying artificial sweat and found none of the mascara had transferred to our cotton pad.
This mascara is best for situations where you'll find yourself with makeup on for extended periods of time, or for hot summer days. Keep in mind that the brush picks up a lot of the liquid, so you might have to adjust the amount with a tissue, but it also does dry quickly.
Ida LaboratoriesCanmake Gokubuto Mascara
Tends to Get Clumpy, but Easily Removable
Canmake's waterproof mascara tends to have a clumpy finish, with the application of the liquid being more random. If you want a neat finish, we recommend either using an eyelash comb or practicing your technique.
That said, its advantages are its high durability and relative ease of removal. The brush is slightly thicker, making it difficult for beginners to use, but it allows you to fully apply the mascara to the roots of the eyelashes.
Moreover, it dries quickly, making it ideal for busy mornings. Since the size of the mascara itself is so small, it's perfect to keep in a makeup bag or purse and it won't take up space.
TNRPure Christie Shokusho Premium Black Mascara
Not the Most Durable but Quick Drying
TNR's Pure Christie Shokusho Premium Black Mascara offers two different brushes. It's relatively easy to use, being fairly quick-drying, but on the other hand, it was incredibly hard to remove, meaning it's not the best for those who are concerned about stressing their lashes.
The mascara separated our tester's lashes without a comb, but we unfortunately found it to be lacking in durability. When we tested the product using artificial sweat, some of the mascara had transferred to our cotton pad. This might be best used when you only plan on wearing makeup for a short period of time, or during cooler seasons.
ShiseidoShiseido Imperial Lash Mascara Ink Waterproof
Smooth Application, but Smudgy Finish
Shiseido's Imperial Lash Mascara Ink Waterproof was slightly slow to dry, but it felt smooth when applying it. However, our testers were divided when it came to how easy it was to remove.
On the plus side, this mascara earned full marks in the smudge resistance test, refusing to come off when applying synthetic sweat and rubbing with a cotton pad.
Despite this, we found the tips of our tester's lashes were clumpy, which couldn't be resolved even when using an eyelash comb, requiring our testers to fix their lashes with their fingers or a cotton swab.
FlowfushiUzu Mote Mascara Vol. 7
A Mascara That Gets Thicker Towards the Tips
Flowfushi's Uzu Mote Mascara Vol. 7 features a comb-style brush. While the mascara tends to go on thicker towards the tips of the lashes, resulting in a somewhat unnatural finish, we liked how it was easily removed with warm water.
A lot of the liquid is applied in a single swipe, so you might have to remove some excess with a tissue. Still, our testers appreciated how smooth it felt to apply.
Unfortunately, in our smudge test, a lot of mascara was transferred to our cotton pad when we rubbed it after applying artificial sweat, resulting in a poor score in that department.
How We Tested the Waterproof Mascaras
We gathered 10 popular Japanese waterproof mascaras from Amazon, Rakuten, and @cosme and tested them for their smudge resistance, finish, ease of removal, and feel.
Test ① Smudge Resistance
We first applied two coats of waterproof mascara onto fake eyelashes. After ten minutes, we then sprayed synthetic sweat made from a mixture of warm water and horse oil. We then wiped it off with a cotton pad to see how much of the mascara was transferred onto the cotton pad. We graded each product on a scale from 1.0 to 5.0, with products earning a full score if absolutely no mascara got on the cotton pad.
Test ② Finish
Next, we looked at the finish of each waterproof mascara.
We had beginners apply two coats of mascara onto their eyelashes and then had our expert, professional hair and makeup artist Rika Fujiwara, check the finish.
Each product was scored on a scale of 1 to 5, with mascaras that were able to neatly separate all lashes without getting clumpy getting a full score.
Test ③ Ease of Removal
Next, we tested how easy each waterproof mascara was to remove.
We had three testers wear the waterproof mascara for a full day, where they would remove it at the end of the day. We then had them rate each product on a scale of 1 to 5, with waterproof mascaras that were able to be removed quickly and smoothly earning high scores.
*We had each tester use the same oil cleanser for the sake of equality.
Test ④ Feel
Finally, we tested how each waterproof mascara felt to use.
We had three testers use each mascara and had them evaluate on the following four points:
- How firm the cap was
- How easy it was to apply
- How quick the mascara dried
- How easy it was to carry
We then graded each mascara on a scale from 1.0 to 5.0. The products that were easy to open and close, easy to apply, quick to dry, and easy to carry around were rated highly in this test.
Brushes Covered in Densely Packed Bristles are Easiest to Use
Furthermore, the densely packed bristles made sure that every single last lash was coated in mascara. And everything only becomes easier if the brush is flexible as well.
How to Use a Waterproof Mascara
When it comes to applying and removing mascara, including waterproof mascara, remember the following two points.
Apply in a Straight Line from the Roots of Your Lashes
Place the brush at the roots of your lashes and apply the mascara in a straight, upward motion.
Make sure you don't move the brush side-to-side since that prevents the liquid from applying evenly and increases the chances of the mascara clumping.
Before you apply waterproof mascara, make sure to use a tissue and remove any excess moisture and oil from your eyelashes.
If you skip this step, you'll be unable to apply the mascara neatly, and your lashes won't be as curled as they otherwise would be.
Remove by Leaving a Cleanser On to Blend With the Mascara for a Moment
If you find yourself using a mascara that's difficult to remove, if there's one thing you should remember is to never rub hard. Excessive rubbing not only leads to pigmentation around your eyes but also can cause wrinkling, so it's best to let the cleanser gently blend with your mascara first.
Steps
- Apply makeup remover to a cotton pad
- Place it on your eye and leave it for one to two minutes
- Push down on your eyelashes and slide the cotton pad downward
If you can't remove all of the mascara even after letting your makeup remover soak in, use a cotton swab and makeup remover and gently remove the mascara as you check your progress in the mirror.
In addition to pigmentation, leaving mascara on can also make it difficult to apply mascara the next time you want to use it, so be sure to completely remove it all.
More Makeup Products to Make Your Eyes Pop
Eyes are often the first thing you notice about someone else. Especially in a country where eye contact is so important, highlighting them and making them pop can really make an impression. Take a look at our other articles for more great tried and true eye makeup products!
Top 5 Japanese Waterproof Mascara
When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
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- 10 Best Tried and True Japanese Makeup Remover Wipes in 2023 (Beauty Expert-Reviewed)Japanese Makeup Remover WipesHave you ever found yourself too tired or too lazy to remove your makeup and then follow up with a lengthy skincare routine? Have you ever wanted to cut down the products you had to bring with you on overnight trips? Then consider Japanese makeup remover wipes. Japanese makeup remover wipes, sometimes called cleansing sheets, are great for quickly removing makeup as well as offer a plethora of other functions, such as moisturizing your skin, and minimizing the time you have to spend on your skincare routine. However, with so many brands and manufacturers, such as Clé de Peau Beauté, Senka, Bifesta, Softymo, Bioré, and more, offering all kinds of makeup remover wipes, it can get pretty difficult to know what to look for.So in this article, we've gathered the best-selling makeup wipes on Japan’s e-commerce giants (such as Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING) and tested them all.We tested each product for the following:Cleansing PowerMoisturizing AbilitiesGentleness ApplicationThen, based on the results of our tests, we ranked the 10 best Japanese makeup remover wipes in 2022. We also put together a buying guide based on what we learned to help you choose the best makeup remover wipes for you, so keep on reading to learn more!
- 10 Best Tried and True Japanese Liquid Foundations in 2023 (Hair and Makeup Artist-Reviewed)Japanese Liquid FoundationWhat does it take to have beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface-level: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid—high-end and drugstore—is prized because it’s both versatile and hydrating.So in order to tap into those beauty secrets, we ordered the 10 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme), including products from Shiseido, THREE, and IPSA, and tested them all. We also consulted with an expert who looked for the following:CoverageDurabilityFeelThis is how we tested and found the most exceptional Japanese liquid foundations.
- 10 Best Korean Moisturizers for Dry Skin in 2023 (Dermatologist-Reviewed)Korean Moisturizers For Dry SkinKorean skincare has been the standard on how to take care of one's skin. Many people are amazed at how there are 8 to 10 steps required to complete a beauty routine! While some steps can be altered or omitted, moisturizing should always be in the routine. Moisturizing the skin is usually the second to the last step - just right before the sunscreen application - of the regime. That's why we went on a search for the best Korean moisturizers this year. In our opinion, Skinfood's Royal Honey 100 Hour Moisture proves to be one of the best Korean moisturizers available in the market. It has been clinically proven that its hydrating effect lasts up to 100 hours - definitely longer than most moisturizers out there. If you want to check other great Korean moisturizers to try, see the list below.
- 10 Best Hairsprays for Fine Hair in 2023 (Licensed Cosmetologist-Reviewed)Hairsprays For Fine HairHair falling flat is a major concern that those with fine hair encounter! Addressing the issue can be difficult, especially when you know there are other factors to consider. Hair spray shouldn't weigh down fine hair; rather, it should only add the necessary volume or hold. Hairstyles you try on fine hair last longer with the use of hairspray, but not every hairspray is suited for your hair type. We have thoroughly researched a list of the 10 best products ideal for fine hair that will add volume, texture, and hold. Read on for our chosen products and a buying guide reviewed by a licensed cosmetologist!
- 10 Best Tried and True Japanese Hair Bleach in 2023 (Hair and Makeup Artist-Reviewed)Japanese Hair BleachDark Asian hair needs to be bleached to dye it any other color other than brown. And when it comes to Asian hair, you can’t beat Asian products, which is why Japanese bleaches are particularly effective, especially since Asian hair is thicker than other ethnicities. While formulated primarily for Japanese users, they place minimal stress on hair and can also be used with other hair types, and often come packaged with hair care products to treat your hair after bleaching.However, there are a lot of choices out there, and they all work to varying degrees. That's why we ordered the 11 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and tested them all.We tested each product for the following:Power (How Much Color It Removed)Gentleness (How Little It Damaged Hair)Then, based on our tests, we ranked the 10 best Japanese hair bleaches in 2022. We also put together a buying guide to help you choose the best Japanese hair bleach for you. Keep on reading to find out more!
- 3 Best Korean Night Creams in 2023 (Aesthetician-Reviewed)Korean Night CreamsIf you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
- 10 Best Setting Powders for Dry Skin in 2023 (Makeup Artist-Reviewed)Setting Powders For Dry SkinA good setting powder is key to holding your makeup all day long. However, if you have dry skin, make sure your setting powder contains nourishing, hydrating, and conditioning ingredients because dry skin absorbs moisture from anything it comes in contact with it. Even when you use a moisturizing foundation, there is no guarantee that it won't look flaky and cakey as the hours pass by.We did some research into the best possible choices that can work on dry skin, and consulted with a makeup artist for advice. Some are targeted for those with dry and sensitive skin as well! Our top pick was L'Oréal Paris' Hydra Perfecte Perfecting Loose Powder. It has a lightweight texture that blends well into the skin and will leave your skin looking silky-smooth. Also, the guide following the list of products we recommend for you is a comprehensive one to put an end to your confusion about what you need to choose.
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